In October, LCWA shifted into “high gear” to gain
exposure for our client Plan B. The Chicago-based advertising agency aimed to
raise its profile among marketing managers in the automotive industry with
smart and strategic media coverage. We first secured placement of a by-lined
article about savvy customer relationship management strategies for reaching
today’s car buyer on the WardsAuto website. Then, we publicized the participation of Plan B’s Gulp! Racing team in
the “24 Hours of LeMons” alternative racing series through articles in Crain’s
Chicago Business and on AdWeek.com. As a result of our efforts, thousands of readers
were “steered” in the direction of Plan B!
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