Friday, November 30, 2012

Favorite Finds

In addition to eating leftover turkey and stuffing this week, the @LCWATeam also was hard at work finding the latest and greatest stories to share with our followers. Here’s a recap of this week’s favorite finds: 

Tuesday, November 20, 2012

In the Mix...Blasting Cannons and Gaining Coverage on Chicago’s North Side

In honor of Veteran’s Day, LCWA drummed up media coverage for client Dignity Memorial’s annual ceremony at Rosehill Cemetery. The day began with a parade of veterans and military re-enactors dressed in uniforms from the past 200 years, followed by a firing of the cannons to pay homage to America’s fallen heroes. The ceremony concluded with a remembrance service in the beautiful and historic May Chapel. We were thrilled with the results of our outreach efforts, including two segments on ABC, a story in the Chicago Sun-Times and mentions on NBC, FOX, WGN, CBS and CLTV. You can check out coverage on ABC here

Friday, November 16, 2012

Favorite Finds

We’re gearing up for next week’s holiday, but social media isn’t taking a break! Here’s a recap of what we found interesting this week:
  •  New Facebook Format: Facebook is testing a new format on its brand/subscriber pages. Instead of organizing comments chronologically, they’re moved up higher – and users now have the ability to comment directly on individual comments. This definitely could change Facebook for our brands.
  • Small Biz/Corporate Pinterest Accounts: Pinterest is allowing small businesses and corporations to create official accounts. Just another sign that Pinterest is here to stay: Research firm comScore says the site had 26.7 million unique visitors last month, up from 3.3 million in October 2011.  
  • The New Shark Week?: Everyone knows about Shark Week – but now non-profit media organization is trying to use social media to create buzz around Polar Bear Week.
  • Word of the Year: The Oxford University Press announced its word of the year on Monday – the acronym GIF, which was invented in 1987. For people working in corporate communications (and public relations!) it’s yet another sign that 2012 is “the year of the image.”
  • Brand Engagement: Facebook says engagement is up – each day, 2.5 billion content items are shared, with 300 million photos uploaded and 2.7 billion likes. It’s important for brands to be using this platform wisely – and there are so many ways to do that

Thursday, November 15, 2012

In the Mix...Dignity Memorial Takes WGN Viewers on a Unique Tour

With fall in full swing, LCWA and our client Dignity Memorial created a “monumental” way for Chicagoans to learn about their city’s historical events and personalities. We created a map of four cemetery tours, encompassing nine of Dignity Memorial’s Chicagoland cemeteries. The scenic tours include the burial sites of former vice presidents, mayors, athletes and celebrities, the largest burial site and memorial for Southern Civil War soldiers in the North, ornate sculptures and a commemoration of one of the biggest circus tragedies in history. To spread the word about these unique excursions, LCWA worked with WGN-TV to shoot a four-minute segment at Rosehill Cemetery that aired on Friday during the 5 and 9 p.m. news broadcasts. Interested in seeing more? Watch the WGN segment here and then download a map of the tour here.  

In the Mix...DIY Network’s “Blog Cabin” Gets A Cozy Touch

It’s the ultimate dream: winning a fully furnished, beautifully decorated home in a scenic location for you and your family to enjoy. Well, with the help of Vermont Castings, the lucky winner of DIY Network’s annual “Blog Cabin” sweepstakes will be living the life of luxury in this Waldoboro, Maine home.  Our team worked closely with DIY Network producers to offer the Vermont Castings “Radiance” wood stove, with the color selected by online voters, to add rustic charm to the cabin’s expansive yet cozy living room.  With photos and a video tour on and airings on two of DIY Network’s top shows: “Blog Cabin” and “House Crashers,” the stove received a great spotlight in front of the do-it-yourself audience!

Monday, November 12, 2012

In the Mix...LCWA “Drives” Coverage for Plan B’s Automotive Expertise

In October, LCWA shifted into “high gear” to gain exposure for our client Plan B. The Chicago-based advertising agency aimed to raise its profile among marketing managers in the automotive industry with smart and strategic media coverage. We first secured placement of a by-lined article about savvy customer relationship management strategies for reaching today’s car buyer on the WardsAuto website. Then, we publicized the participation of Plan B’s Gulp! Racing team in the “24 Hours of LeMons” alternative racing series through articles in Crain’s Chicago Business and on As a result of our efforts, thousands of readers were “steered” in the direction of Plan B!  

Friday, November 9, 2012

Favorite Finds

The Twitterverse was abuzz with Election 2012 chatter this week – and from Diane Sawyer’s erratic reporting of the election coverage to Donald Trump’s election night tirade, there certainly wasn't a dull moment. All jokes aside, social media played a large role in Election 2012. Here are our top stories from election week, along with a few other stories that should not go unnoticed. 
  • Ch-ch-changes: It’s clear social media has changed since 2008 and was a larger force in the election campaign today than it was four years ago. On Election Day in 2008, 1.8 million tweets were sent. During this year’s campaign, 1.8 million tweets were sent every six second. Forbes takes a look at the top five unforgettable social media election moments.
  • All in: Just about every social media and web giant was running their own election “campaign.” From Google to tumblr, this article breaks down who did it best.
  • Shhh it’s a secret: Pinterst rolled out its newest feature during an exclusive “Today” announcement this week. The image sharing site has launched “Secret Boards” as an early holiday present for pinners, allowing users to keep some of their plans private.
  • Welcome to the web: Instgram is no longer just for mobile devises. The popular mobile app has introduced web profiles for both users and brands, which look similar to the Facebook Timeline display.
  • Get more for your tweet: Twitter launched the ability for tweets to include interactive images, powered by ThinkLink. Now Twitter images can be linked to more than one destination – like a Facebook page, news article and YouTube video – by scrolling over different parts of the image.

Thursday, November 8, 2012

In the Mix...Dignity Memorial Celebrates the Day of the Dead

Last Thursday our client Dignity Memorial hosted a “Day of the Dead” celebration at its Mount Olive Cemetery location in recognition of the traditional Mexican “El Dia de los Muertos” holiday. The Day of the Dead is an important cultural ritual for Chicago’s Hispanic community that focuses on praying for and remembering deceased family members and friends. At LCWA, we have team members who celebrate El Dia de los Muertos at home, so we were excited to put our Hispanic media expertise to task and drum up coverage of this important ritual.  LCWA worked with Hoy’s Chicago beat reporter to coordinate a pre-event story to drive attendance. And when more than 500 people gathered at Mount Olive on November 1 to share food, music and a candle-lighting service at dusk, camera crews from ABC, LNS and Univision also gathered to capture the action and share the festivities with the wider Chicago community.

Wednesday, November 7, 2012

In the Mix...Trex Distributor Meeting in The Big Easy

Last week, I traveled with my LCWA teammate Heather Sexton to New Orleans for the Trex Distributor Meeting. This annual event serves as an opportunity for Trex to introduce new products and initiatives to their domestic and international distributors. It also gives us a chance to take a sneak peak at the new decking, railing and other outdoor living products that we’ll be promoting to media in the coming year! In addition to insightful workshops and inspirational speeches, we also enjoyed spending time with our client contacts – eating Cajun food and listening to live jazz at The Preservation Hall in the French Quarter.  Laissez les bons temps rouler!

Friday, November 2, 2012

Favorite Finds

From Hurricane Sandy to Halloween to the presidential election nearing its end, this was a busy week for social media. Here are some stories that caught my eye:
  •  Lend a Helping Hand: After the devastating impact of Hurricane Sandy, the TODAY show’s Digital Life blog shares where you can offer support.
  • Politics is Personal: NPR apologizes to 4-year old Abigael Evans for making her cry over the “Bronco Bamma and Mitt Romney” campaign.
  • Grammar Gaffe: Ragan’s PR Daily instructs to use the em dash for emphasis – not to replace other punctuation marks. Emphasis-dash intended.
  • Marketing in Motion: Following Felix Baumgartners’s 24-mile free fall, Red Bull sponsors yet another adrenaline-pumping spectacular. But this time you get to participate! Move your mouse over this video to get a 360-degree view of an auto racer zooming around a track.
  • More Halloween Trivia: National Geographic offers some Halloween history, as well as insight into America’s 2012 celebration of the second most commercial holiday

Thursday, November 1, 2012

In The Mix...Tweeting the Way to a Good Night’s Rest with AADSM

Twitter was abuzz with the trending topic #SnoringMad thanks to LCWA and client, American Academy of Dental Sleep Medicine (AADSM), on Tuesday. AADSM partnered with a number of high profile bloggers across the country for AADSM’s first Twitter party to discuss ways to manage sleep apnea and snoring. More than 2,000 #SnoringMad tweets were sent to spread the word that dentists can help treat snoring and sleep apnea. AADSM’s president and resident dental sleep medicine expert, Dr. Gail Demko, DMD, joined in on the fun to give tips on how to manage snoring and providing information on oral appliance therapy for those suffering from sleep apnea.