Friday, September 28, 2012

Favorite Finds


The weather may be getting cooler, but social media always stays hot! Here are just a few of our favorite stories we found and shared via @LCWATeam this week.

  • Private Facebook Messages: The week started off with Facebook fans getting up in arms about the possibility that private messages from 2009 and before were being published on Timeline for all to see. Facebook continues to deny the rumors.
  • National Punctuation Day: Also at the beginning of the week: Monday’s National Punctuation Day! As communicators, we get excited about these types of holidays…well, some more than others.
  • Most RTs Ever: In the wake of the Monday Night Football replacement ref debacle (which especially angered several Packer Backers in the office), a Green Bay Packer lineman vented his frustration on Twitter – and scored a retweet record.
  • Facebook Deleting Fake Accounts: Some brands and businesses may experience a drop in Facebook “likes” because Facebook has started deleting fake accounts.
  • Scheduling Pins: Good news for Pinterest users: a cool new tool allows you to schedule your pins

Monday, September 24, 2012

In the Mix...Pushing the Snow Broom

Our Snow Joe team has been hard at work pitching the company’s latest, innovative winter weather product – the Snow Broom. With long lead magazines wrapping up winter issues, LCWA has been hitting the phones to editors about this must-have tool for consumers. We sent product samples for testing to multiple national and regional long-lead publications. Additionally, we’re coordinating several product giveaways so consumers can see how easy it is to push snow off of their cars without harming its finish or scratching the paint. We look forward to coverage as the flurries start to fall!

Friday, September 21, 2012

Favorite Finds

Never a dull moment in the Twitterverse, here are a few of our favorite stories we found and shared via @LCWATeam this week!

  • Let's Get Visual: Infographics are all the rage – learn 7 steps to create an awesome one.  
  • For Your Review: Don’t trust every social media review you see – experts estimate 10-15% may be fake by 2014.
  • Too Classy? An awesome example of a social media campaign that “thinks outside the box” – Grey Poupon is gaining social kred for their “Exclusive Test.”
  • Pin That Press Release: Since Pinterest is so integrated into our communication, it only makes sense that we start using the channel for press releases too!  
  • #WordNerdAlert: As communicators, we love spelling, grammar and fun words

Friday, September 14, 2012

Favorite Finds

From rethinking strategy to a football faux pas, there were plenty of interesting social media reads this week. 
  • Strategy, Restrategized: These are great tips for rethinking media strategy from PR Squared.
  • Blogger Relations No No: This Spin Sucks story highlights a blogger program gone wrong. 
  • Another "Not to Do:" It goes without saying that we are Bears fans around here. Still, this social media lesson from the Kansas City Chiefs is a good one!
  • K.I.S.S.: An oldie but a goodie, "keep it simple stupid" is one of the many pieces of advice for PR people in this post. 
  • The Basics: Ragan's take on 12 communications tips every PR professional should know took us back to basics, and these workplace organization tips will be useful. 

Tuesday, September 11, 2012

In the Mix…Lehigh Sweeps Up National Clean Out Your Garage Day

This past weekend (on Sept. 8), our client Lehigh celebrated the 4th annual “National Clean Our Your Garage Day.” To make this year’s campaign the largest yet, Lehigh – maker of Crawford-branded garage organization products – partnered with Quickie to help spread the word and encourage Americans to perfect their parking zones.  

The LCWA team worked with media to provide statistics, organizational tips and safety information, securing placements in top-tier newspapers and widely-read websites. The team also partnered with influential organization-loving bloggers to offer reader giveaways and promote National Clean Out Your Garage Day across social media channels.
To date, the National Clean Out Your Garage Day campaign has been a sweeping success, with more newspapers and bloggers planning to share the information throughout September. Have you cleaned out your garage lately?

Friday, September 7, 2012

Favorite Finds



This week saw the start of football season and another Presidential convention, and we learned how social media is influencing both of them. We also discovered the ‘best loved’ food brand on social media. Following is a recap of some of our favorite stories:
  • Are you ready for some social media? As more NFL fans every season engage in social media while watching the game, networks like NBC, FOX and ESPN are beefing up their social media presence during football broadcasts this year.
  • Who do you love? We learned that on social media, Starbucks routinely scores at the top of the list among all consumer brands, not just food and beverage brands.
  • Avoid These Words! The PR News Staff showed us the 25 words and phrases they deemed to be overused to the point of being almost meaningless.
  • LinkedIn goes Facebook. LinkedIn rolled out a new notifications feature, which lets you know – in real-time – when someone likes something you shared on LinkedIn, views your profile, and accepts your invitation, among others.
  • Survey Says. A recent poll found that social networking sites play only a modest role in influencing most U.S. users' political views, with the biggest impact among Democrats.

Tuesday, September 4, 2012

In the Mix…A Proper Burial for Books


Last week, Dignity Memorial providers Weinstein Funeral Home, Piser Funeral Services and Memorial Park Cemetery sponsored a Geniza ceremony – a Jewish ritual in which used books, clothing and other items are donated by members of the community and buried in a sacred place to benefit both the community and future generations. More than four tons of books and religious material were donated to be buried at the Geniza. The children of Keshet – a leading provider of educational, recreational, vocational and social programs for individuals with intellectual disabilities – also participated in the ritual by assisting with the burial of the donated items. To help promote the Geniza to Chicago’s North Shore community, LCWA secured 22 placements in priority local media outlets.  Calendar listings for the Geniza – as well as post-event coverage – appeared in publications including the Pioneer Press, Chicago Jewish News and Skokie Patch.