Friday, August 31, 2012

Favorite Finds


With the holiday weekend around the corner, the @LCWATeam Twitter feed was hard at work finding the latest and greatest stories to share with our followers. Here’s a recap of this week’s favorite finds:

Thursday, August 30, 2012

In the Mix…A Hole in One for Oakbrook

The Ryder Cup comes to Chicagoland next month, and to commemorate this great sporting event, the PGA of America opened the first-ever “Ryder Cup Exhibit...Where Legends are Forged and Legacies are Made” at Oakbrook Center. In just three days the LCWA team worked with representatives from the PGA and Ryder Cup to plan and execute a newsworthy grand opening event. With Oakbrook Center’s park-like setting in the foreground and sports legends Scottie Pippen and Stan Mikita in attendance, the ribbon cutting event was a success. LCWA helped to coordinate speakers, including representatives from Oakbrook Center and the Village of Oak Brook. In tandem with the Ryder Cup’s PR team, LCWA helped to drive media attention to the exhibit, open now through September 30 at Oakbrook Center. 
Image courtesy of Nick Novelli, Medinah Country Club 

Monday, August 27, 2012

In the Mix...Cool Innovation Opens in South Carolina

South Carolina Governor Nikki Haley with Jack Truong,
President and CEO of  Electrolux Major Appliances NA
Throw open the refrigerator door – cool innovations are coming to the hot town of Anderson S.C.! Last week our team helped Electrolux celebrate the grand opening of its latest North American refrigeration research and development center. More than 250 people attended the grand opening celebrations including South Carolina Governor Nikki Haley, Electrolux Major Appliances NA President and CEO Jack Truong, news crews from NBC, CBS and FOX affiliates, and reporters from several local papers.The action-packed event included a press conference, ribbon cutting ceremony, plant tour and surprise community donation announcement. And just in case our busy day left guests a little parched, Electrolux freezers and refrigerators were stocked with “cool” ice cream treats and beverages for everyone to enjoy. Cheers to our friends at Electrolux on their new R&D facility!

Friday, August 24, 2012

Favorite Finds


This week proved that the old adage – “you learn something new every day” – certainly holds true…especially in the Twitter-verse.  Here are just a few timely and tips-focused tweets for PR pros:
  • We’re not talking pencil boxes and glue sticks!  PR News lists the top 11 supplies that you need for your back-to-school PR backpack – from a good mentor to a social media voice and a Plan B for any project! 
  • Comma or semi-colon?  Ragan’s PR Daily encouraged us to watch for “random acts of punctuation” with an article on the five signs of a sloppy writer.   
  • Professional Speaking 101.  After observing the dynamic speakers at TED Conferences, Great Leaders Serve offers four tips that anyone can use to improve his or her next presentation.
  • Cures for writer’s block.  Don’t just sit there staring at the computer screen!  99U offers tips to get those creative juices flowing from some of the world’s greatest literary minds. 

Monday, August 20, 2012

In the Mix...The Admiral at the Lake Welcomes Home Past Residents


Recently, our team helped The Admiral at the Lake, a newly rebuilt continuing care retirement community on Chicago’s North Side, celebrate the return of the former residents that were relocated during the building’s construction.  With this long-awaited homecoming, our team will be sharing their inspiring stories with Chicago media in the coming weeks to give a taste of why The Admiral at the Lake is the only place for them.  With decades of family history to tell, we’re sure to uncover some rather interesting stories for everyone to hear. Welcome home, residents of The Admiral at the Lake!

Friday, August 17, 2012

Favorite Finds


With the back-to-school season in full swing, this week was all about continued learning and professional development. From grammar lessons to relationship building skills, we went back to school and enjoyed lessons in these subjects:

  • Social Studies: It looks like we weren’t the only ones who found it strange that Justin Bieber had more “Klout” than President Barack Obama. Klout unveiled a new scoring system this week that also takes real world influence into account. And in case you’re wondering, Obama’s Klout score now outranks Bieber’s, 99 to 91.  
  • Design: Sometimes it’s hard to tell you’re in a rut and in need of a creative boost. PR Daily looks at seven signs that say you’re PR plans might need refreshing. 
  • Grammar: We all like to consider ourselves wordsmiths, but it’s never a bad idea to get back to basics with a grammar lesson. Here’s “34 redundant, repetitive, and superfluous phrases” that you should never use in PR writing. 
  • Math: Facebook added four news metrics to Insights this week, including fan impressions. Read what other metrics social media managers can now use to help measure success. 
  • Speech: PR is all about building relationships, but sometimes it can be hard to jump the hurdle between being just someone who pitches and a valuable information source. Here are some tips on how to build better relationships with media contacts.

Thursday, August 16, 2012

In the Mix…Diving into Digital with Trex


This week, we’re spreading the word to editors and reporters about our client Trex Company’s new Deck Color Visualizer tool. Available for complimentary download from the Apple iTunes App Store, the tool assists homeowners in exploring deck color options and sharing their ideas with others. This is just one way Trex is “decking out” its digital footprint. With a robust Facebook community already in place, we also recently helped Trex expand its presence to Pinterest – offering fun, inspirational ideas to the site’s 10 million-plus users. We’re excited to share this news with home and garden editors, as well as social media and technology writers – and can’t wait to hear what they think!

Monday, August 13, 2012

In the Mix…WBBM-AM Talks With Dignity Memorial


When a loved one dies, getting to the funeral is often one of the most stressful parts of an already hard situation. Our client, Dignity Memorial, recently gave tips to consumers on how to deal with bereavement travel in a story on WBBM-AM. An interview with a Dignity Memorial spokesperson aired last weekend, reaching more than 45,000 listeners across the Chicagoland area and giving great advice in the process.

Friday, August 10, 2012

Favorite Finds

I think some of that Olympic spirit is catching on in the LCWA offices!  This week, we turned to Twitter for tips on self-improvement, social media and honing those PR skills – all with the goal of being better, faster and stronger.  Here’s a look at what caught our eye this week:
  • On Your Mark. Tips for boosting your PR productivity (without losing your sanity)
  • Get Set. Know how to handle a PR crisis before it happens – and trust us – it’s going to happen at some point!
  • Go for the Gold. Practice makes perfect, and these “old school” PR techniques are still hard to beat
  • Bask in the Glory. Today is National S’more Day! You can keep your gold, silver and bronze…we’re happy with chocolate, marshmallows and graham crackers any day!

Wednesday, August 8, 2012

In the Mix...Everest Institute Massage Therapy Instructors Appear on Michigan TV Stations

Our team recently took a national community event and turned it into a media opportunity for client Everest Institute. During last month’s national “Everybody Deserves a Massage” week, we secured great coverage for our client on TV stations in Detroit and Grand Rapids, Mich. During the two live segments, Everest Institute massage therapy instructors discussed the do’s and don’ts of home massage. Check out one of the stories here, and be on the lookout as we continue to highlight the amazing programs and people that make up Everest Institute!

Friday, August 3, 2012

Favorite Finds


This week was all about spoiler alerts, scorned vampires and the gay/straight chicken debate. Following is a recap of some of our favorite stories from the past seven days, along with some updates from the social media front:

Thursday, August 2, 2012

In the Mix...LCWA Clients Visit Meredith Editors



As one of the top PR agencies specializing in home products, we love Des Moines – which serves as headquarters of media conglomerate Meredith Corporation  and its flagship title, Better Homes & Gardens. This week, we headed west across the Mississippi with clients Pergo, Vermont Castings, Snow Joe and Jarden Safety and Security for the LCWA Home Product Preview. We met with Meredith editors from dozens of titles to discuss upcoming projects, potential product features and photos shoots, as well as key home industry trends. We capped off our visit with a tour of the impressive Meredith headquarters – complete with a walk through the Better Homes & Gardens Test Garden and a peek into the historic Test Kitchen. All in all, it was great to see some of our favorite editors face-to-face and a wonderful way to share information about our top brands with some of the home industry’s most influential people – and we are excited to continue our great relationship with Meredith Corporation!

The group in the Better Homes & Gardens Test Garden: Deborah Hanson of Jarden Safety and Security, Tim Young and Shannon Sherrill of LCWA, Adam Vester of Pergo, Lara Usilton of Vermont Castings and Samantha Frost of LCWA