Wednesday, July 18, 2012

In the Mix...Pergo Partnership Proves a Doggone Success

Pergo’s partnership with the Best Friends Animal Society has pet-lovers everywhere wagging their tails! In just over two months, the brand’s “Pergo vs. Claws” YouTube video and corresponding Facebook promotion have generated more than 20,000 “likes” for Pergo and an equivalent donation to the premier national animal welfare organization through Pergo’s “$1 per like” campaign. As a result of LCWA’s aggressive traditional and social media outreach, more than 200,000 people have viewed the clever and cute video, which features Pergo floors being put to the test at Best Friend’s new Los Angeles facility, demonstrating how well they can withstand paws, claws, and even hooves! As word continues to spread, the campaign is effectively benefitting both organizations by boosting pet adoptions and inspiring consumers to bring Pergo floors into their own active spaces. Check out these comments from some of Pergo’s newest fans!

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