- Social Media Olympics: This
term is raging across social spheres this week, as experts weigh in on how
social media will impact the athletes, brands and fans involved. Need to
get up to speed at a Gold medal pace?
- #London2012, #Olympics and #TorchRelay are consistent top trends on
Twitter already
- The official London 2012 Facebook page, has a 835,000+ likes and a 34.1% Rate
of Engagement, a medal-worthy RoE for any page over 100,000
- Major sponsors have created some killer social media
extensions to maximize sponsorship; typically using the social media power of athletes
- Athletes beware – Greece lost a teammate this week due
to unacceptable Twitter conduct
- Some experts believe sponsors are still under utilizing their own
social networks – will they step it up once
competition is underway?
- Winning Twitter Teams:
Mashable called out the 25 top athletes to follow on
Twitter during the Olympics. This expertly crafted collection from around
the world isn’t necessarily representative of the most followed athletes
yet, but wait till the games begin! If you operate in the home and design
arena, like us, you’ll also love their list of top Home &
Garden Tweeters.
- Speaking of Tweets: For a
Twitter posting strategy that is gold-medal worthy (sorry, we couldn’t
help it!), check out this infographic on strategies for maximizing a business’s impact on Twitter.
Friday, July 27, 2012
Favorite Finds
It’s
Olympics Opening Ceremonies Day (also known as Friday), and this week we’ve had
one eye on social media and one on London. Check out our favorite finds below
to get the scoop on the social impact of the games to date and brush up on
Twitter following and posting recommendations.
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