Tuesday, May 15, 2012

In the Mix...Trex Travels Abroad


Our client Trex is expanding its brand internationally, which means introducing consumer and trade media in different countries to its beautiful, durable decking! The LCWA team is working with two of our Public Relations Global Network (PRGN) partners to coordinate media outreach in the United Kingdom and Germany. Thanks to our partner firms, Spider PR (UK) and IC-Gruppe (Germany),  European media already are buzzing about the benefits of the low-maintenance and eco-friendly decking. This is a great example of how our network firms can work together to create PR programs that cross languages and cultures. We’re looking forward to working with Spider and IC-Gruppe to generate stories all summer long!  

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