- PinView: It’s no secret that people love Pinterest – so much so, that there’s a new app called PinView to make your Facebook page look just like it!
- Big Facebook Numbers: Facebook revealed this week that it has 901 million monthly active users – who are uploading 300 million photos and making 3.2 billion likes and comments online every day.
- Facebook Phone Rumor: We’ve been hearing about it for years – but could the most recent rumor about a mobile phone launch from Facebook be true?
- New LinkedIn App: The Washington Post gives a thumbs up to the new LinkedIn app for the iPad.
- What’s the Worth? The Daily Beast named journalism as one of the most useless college majors. Naturally, we don’t agree.
- Where’s the Creativity? According to a benchmark survey from Adobe – only 25 percent of people believe they are living up to their potential to be creative. This fascinating article includes a lot of cultural and geographic data as well!
Friday, April 27, 2012
Favorite Finds
Thursday, April 26, 2012
Making the Most of a Major Media Placement

- Highlight on social media channels. Tout a brand’s appearance on Facebook and Twitter to add credibility and give a fresh perspective on the message. Watching a media personality demonstrate a product can be more exciting for consumers than reading about it on the company website. Case in point – when we placed Eureka’s AirSpeed vacuum on “The Martha Stewart Show,” we posted links to the Eureka Facebook and Twitter pages so fans and followers could see the vacuum being used by Martha herself!
- Give it prime real estate on the brand’s website. Create a banner for the brand’s homepage to help consumers who saw the coverage find what they’re looking for. If possible, obtain permission to use the logo. If not, plain text can still highlight the coverage. Our client Vermont Castings always highlights coverage in the week following a placement, most recently using a banner to trumpet that the product was seen on DIY Network’s “Money Hunters.”
- Tap into current customer base. Consumer e-newsletters are another great way to highlight major media placements. This will allow consumers that already know and love the brand to learn about other products – spurring further purchases. When an Electrolux vacuum was on “The Nate Berkus Show,” the company added a link to it in its bi-monthly consumer e-newsletter, as seen here.
Wednesday, April 25, 2012
In the Mix...Local Flair Key to a Successful Event
Monday, April 23, 2012
In the Mix…An Earth Day Message from Trex
Friday, April 20, 2012
Favorite Finds
- More Coffee, Please: Public relations is the second most caffeinated industry in the United States. Surprised? We’re not.
- No More Free Internet? Google founder Sergey Brin believes that the free Internet may become a thing of the past.
- A New Definition of PR: Getting press isn’t the only way to spread the word anymore. With the power of Facebook, Twitter and other social media, a company’s customers are becoming their publicists.
- Inspire Me: Ragan’s PR Daily made a list of 20 quotes to inspire PR professionals regarding crisis communication, body language and everything in between.
- Pinterest Data: HubSpot’s Dan Zarrella collected data from 11,000 pinned images to find information like the most pinned and re-pinned words on social media’s rising star.
Thursday, April 19, 2012
In the Mix...Gearing up for Grilling Season
Wednesday, April 18, 2012
Happy Anniversary PRGN!

The Public Relations Global Network (PRGN), the world’s fourth largest network of independent public relations firms, celebrates its 20th anniversary this year with a year-long series of events, including the underwriting and building of a house for an impoverished family in Cape Town, South Africa. LCWA joined PRGN ten years ago as the Chicago representative office. The Network has almost doubled in size since that time. Today, PRGN has 41 member firms around the globe. This invitation-only network is made up of independently owned and operated public relations firms in 80 markets. Collectively, PRGN has revenues of more than $110 million (USD) and employs more than 900 people. It has been so much fun to be a part of the growth and development of this vibrant organization!
Tuesday, April 17, 2012
In the Mix...A Look at (The Admiral at) the Lake
Friday, April 13, 2012
Favorite Finds
Here are some of the stories we found interesting this week! From one-line press releases to the entertaining “Texts from Hillary,” this certainly wasn’t a dull week in the media.
- Friendly Competition: Insights on how Facebook will respond to the growth of Pinterest based on the company’s previous experiences with competition.
- Penny for Your Thoughts: How to measure the monetary value of social media. According to this article, a tweet is only worth a penny!
- Texts from Hillary: Three lessons for social media managers to learn from the latest Tumblr to go viral.
- One-liner: Muck Rack re-launches its one-line press release service. Learn what the service can do for your business or agency.
- Insta-buy: The Washington Post’s take on the biggest social media news of this week – Facebook’s purchase of Instagram.
Thursday, April 12, 2012
In the Mix...The Inside Scoop on Outdoor Living
Wednesday, April 11, 2012
In the Mix…magicnumber.com to Show “Better Living” on TV

Friday, April 6, 2012
Favorite Finds
- How and why to use embeddable tweets.
- The different “influence” tools and a comparison on which measures what.
- Cash Mobs – the latest in local retail traffic driving.
- Will all-you-can-consume services finally unlock the key to magazines on tablets?
- Insights on the “perception gap” between what customers want, and what businesses think they want, on social media.
- This week’s Katie Couric vs. Sarah Palin showdown, and the New York Times’ take on how the morning shows are using guest hosts as "weapons."
Monday, April 2, 2012
LCWA In the Mix…Pergo “Floors” Facebook

LCWA launched the Pergo Facebook page to take advantage of all of the great new Timeline features and highlight the brand’s history as the inventor and innovator of the laminate flooring category. Timeline’s focus on photos is perfect for Pergo’s beautiful lifestyle images that showcase a wide variety of ultra-realistic laminate flooring décors. We look forward to helping Pergo to actively engage their fan base with this vital communication tool! Check it out at www.Facebook.com/Pergo.