- Snow, no?: Here in Chicago
we were in a snow drought until today… 290 days without snow! Welcome, winter wonderland.
- Brands beware: Sometimes a
well-intentioned hashtag
campaign goes wrong – sorry for Starbucks, this was their week.
- Research Nerds
Rejoice: The latest “State
of Consumers and Technology” report is chalk full of data about how we
use our devices (maybe why Nielsen is using Tweets as a TV
rating metric). TechCrunch sums it up the report for us here.
- Proliferation of
Paywalls: Half of all U.S.
newspapers have paywalls
and 1/5 of magazines do too, now. How will that affect reader numbers
moving forward?
- Kudos to our #PR
colleagues: We applaud these brands
that handled their PR disasters of the year with grace!
Friday, December 21, 2012
Favorite Finds
Although the year is winding down,
and many are already vacationing for the holidays, our Twitter stream was as
active as ever this week. Here’s what we liked:
Tuesday, December 18, 2012
In the Mix…LCWA Helps Welcome Home Heroes
Over the last month, we assisted client UnitedHealthcare of
Illinois, a corporate sponsor of Chicago Welcomes Home the Heroes, spread the
word about a two-day series of events to celebrate the service of thousands of
veterans of the U.S. Armed Services since 9/11. The events included a parade on
Saturday, Dec. 15 along Chicago’s signature parade route down Columbus Drive.
Despite cold, rainy weather, a thousands of Chicagoans lined the route to show
their support and thank the vets. Media
coverage included several print
and broadcast
segments, an op-ed
from local veteran Shawn Riley and a post-event story in the Chicago
Sun-Times.
Friday, December 14, 2012
Favorite Finds
The second
week of December was all about the number 12 – well and a few other numbers
too. We tweeted about numerology, 2012 highlights and tips for a better social
you in 2013. Check out some of our favorite stories below:
- Top Twitter Topics of 2012: Reminisce with us about the year that flew by with Mashable’s Top Twitter Topics of 2012 – which of these did you join in on?
- Speaking of 12: Social media users worldwide buzzed about the perfect alignment of 12-12-12 this week, specifically at 12:12 p.m., and wondered about the significance of the day in the grand scheme. Check out one fun take on the notable date here.
- On This Date
12-12-12: Twitter welcomed
a heavy hitting holy Tweeter this week. Pope
Benedict tweeted for the first time (again) from his new Twitter
profile @Pontifex on 12-12-12. According to Twitter, 93% of the top 150
religious organizations in the U.S. tweet, and those that do get high
engagement stats.
- Pruning Your PR
Counsel, By the Numbers: Looking for great tips to improve yourself professionally
(and socially) in 2013? We recommend reading up on the Seven Habits of Highly Effective PR People,
the Top Ten Twitter Marketing Tips and 13 Reasons You’re Not As Effective As You
Should Be
- Join Our Team! And of course, we are partial to our own
Twitter announcements, too. LCWA is hiring ambitious, friendly,
hard-working PR practitioners who love media of all shapes, sizes and
formats. If that sounds like you, check out our job postings.
Wednesday, December 12, 2012
In the Mix...Paramount Theatre’s Annie a Hit with Families and Animal Lovers Alike
Aurora’s Paramount Theatre is winning the hearts of
generations with its current smash hit, Annie. In addition to spreading
the word about this wonderful show, we are also helping Paramount build
awareness for its unique community relations
efforts associated with everyone’s favorite rags-to-riches musical.
First, click this
recent feature in the Aurora Beacon News, a holiday heart-warmer about
actor and professional dog handler Brian Michael Hoffman. Brian appears on
stage in every performance and is the primary caregiver of Mikey, a rescue dog
who has been carefully trained to play Annie’s canine friend Sandy. Brian
convinced local pet adoption agencies to bring a stray dog to each show to make
a live, on-stage appearance during Act One.
Then, the lucky duck, er, dog, gets the chance to meet and endear itself
to potential new owners in the lobby during intermission. Already, two dogs, Whiskers
and Tootsie from Rover Rescue in Aurora, have found new homes with
Paramount audience members through this wonderful outreach program.

By the way, did you read the
reviews? Both the Chicago
Tribune and Chicago
Sun-Times agree Paramount’s Annie is better than
Broadway’s! Performances run through December 30, so don’t wait until
“Tomorrow!” Get your tickets
today!
Friday, December 7, 2012
Favorite Finds
The first week in December
included news that will shape the future of social media – from digital
presidential announcements to Google, Facebook and Twitter battling it out to
be the number one social media network. Check out some of our favorite stories
below:
- The 144 Character Press Conference: President Obama forwent the old-school press conference and announced via Twitter Debbie Wasserman Schultz’s second term as the Democratic National Committee Chair. BO is a savvy Chief of State!
- Social Media Rivalry: The most talked about story this week in the Twitterverse – No more instant Instagram sharing on Twitter! Facebook, after outbidding Twitter to acquire Instagram, now directs clicks to the Instagram website rather than allow users to embed photos in their Tweets.
- Google+ Joins the Fight: Google aims to grab more of the social media market with its new community-building Google+ groups feature, which allows users to form groups based on shared interests or brands.
- How Creative is Your Diction?: LinkedIn released the top 2012 buzzwords used in profiles. Ironically, the number one overused word is “creative.” Ragan’s PR Daily warns to be wary of using these words if you want to set your profile apart from the other 187 million LinkedIn members.
- Integrated Digital Marketing 2013: Social Media Today discusses seven 2013 trends that will influence how businesses develop and execute digital marketing, with an emphasis on mobile marketing initiatives.
In the Mix...‘Tis the Season to “Tech the Halls”
After the
shelves were cleared on “Black Friday” and virtual carts were loaded on “Cyber Monday,”
consumers were encouraged to be charitable on the new holiday dubbed
#GivingTuesday. On November 27, individuals across the country gave
donations to their favorite charity or volunteered their time to help those in
need. As part of the holiday, our client GiveFoward partnered with tech
companies in Chicago for GiveForward’s “Tech the Halls” initiative. This
program collected more than $100,000 in donations for those seeking financial
assistance to pay their medical bills through GiveForward.com. To help spread the word
about the program, LCWA secured placements in the Chicago Tribune, Daily
Herald, Crain’s Chicago
Business
and a nearly five minute segment on WMAQ2-TV’s “The Talk.” Because of the
initiative, GiveForward experienced one of its best days for receiving
donations since its inception in 2008. Hats off to our client GiveForward
for rallying companies and consumers alike to give back!
Friday, November 30, 2012
Favorite Finds
In addition to eating
leftover turkey and stuffing this week, the @LCWATeam also was hard at work
finding the latest and greatest stories to share with our followers. Here’s a
recap of this week’s favorite finds:
- Instagobble: Thanksgiving broke Instagram records with more than 10 million photos shared!
- Social Sweet 16: HubSpot brought us the 16 most important social media updates over the past year.
- Mobile Moves Up: The digital results from Thanksgiving and Black Friday showed a major spike in the use of mobile, underscoring the importance of considering the mobile platform in PR outreach.
- ‘Tis the Season: Looking for gift ideas for the PR Pro in your life? Cision shared unique gifts for social media obsessives.
- Create Compelling Content: An infographic from copyblogger offered 22 ways to create compelling content with tips such as watch a play, take a walk and use name recognition.
Tuesday, November 20, 2012
In the Mix...Blasting Cannons and Gaining Coverage on Chicago’s North Side
In honor of Veteran’s Day, LCWA drummed up media coverage for client Dignity Memorial’s annual ceremony at Rosehill Cemetery. The day began with a parade of veterans and military re-enactors dressed in uniforms from the past 200 years, followed by a firing of the cannons to pay homage to America’s fallen heroes. The ceremony concluded with a remembrance service in the beautiful and historic May Chapel. We were thrilled with the results of our outreach efforts, including two segments on ABC, a story in the Chicago Sun-Times and mentions on NBC, FOX, WGN, CBS and CLTV. You can check out coverage on ABC here.
Friday, November 16, 2012
Favorite Finds
We’re gearing up for next
week’s holiday, but social media isn’t taking a break! Here’s a
recap of what we found interesting this week:
- New Facebook Format: Facebook is testing a new format on its brand/subscriber pages. Instead of organizing comments chronologically, they’re moved up higher – and users now have the ability to comment directly on individual comments. This definitely could change Facebook for our brands.
- Small Biz/Corporate Pinterest Accounts: Pinterest is allowing small businesses and corporations to create official accounts. Just another sign that Pinterest is here to stay: Research firm comScore says the site had 26.7 million unique visitors last month, up from 3.3 million in October 2011.
- The New Shark Week?: Everyone knows about Shark Week – but now non-profit media organization Explore.org is trying to use social media to create buzz around Polar Bear Week.
- Word of the Year: The Oxford University Press announced its word of the year on Monday – the acronym GIF, which was invented in 1987. For people working in corporate communications (and public relations!) it’s yet another sign that 2012 is “the year of the image.”
- Brand Engagement: Facebook says engagement is up – each day, 2.5 billion content items are shared, with 300 million photos uploaded and 2.7 billion likes. It’s important for brands to be using this platform wisely – and there are so many ways to do that!
Thursday, November 15, 2012
In the Mix...Dignity Memorial Takes WGN Viewers on a Unique Tour
With fall in full swing, LCWA and our client Dignity Memorial created a “monumental” way for Chicagoans to learn about their city’s historical events and personalities. We created a map of four cemetery tours, encompassing nine of Dignity Memorial’s Chicagoland cemeteries. The scenic tours include the burial sites of former vice presidents, mayors, athletes and celebrities, the largest burial site and memorial for Southern Civil War soldiers in the North, ornate sculptures and a commemoration of one of the biggest circus tragedies in history. To spread the word about these unique excursions, LCWA worked with WGN-TV to shoot a four-minute segment at Rosehill Cemetery that aired on Friday during the 5 and 9 p.m. news broadcasts. Interested in seeing more? Watch the WGN segment here and then download a map of the tour here.
In the Mix...DIY Network’s “Blog Cabin” Gets A Cozy Touch
It’s the ultimate dream: winning a fully
furnished, beautifully decorated home in a scenic location for you and your
family to enjoy. Well, with the help of
Vermont Castings, the lucky winner of DIY Network’s annual “Blog Cabin”
sweepstakes will be living the life of luxury in this Waldoboro, Maine
home. Our team worked closely with DIY
Network producers to offer the Vermont Castings “Radiance” wood stove, with the
color selected by online voters, to add rustic charm to the cabin’s expansive
yet cozy living room. With photos and a
video tour on DIYNetwork.com and airings on two of DIY Network’s top shows: “Blog Cabin” and “House Crashers,” the stove received a great spotlight in front of the
do-it-yourself audience!
Monday, November 12, 2012
In the Mix...LCWA “Drives” Coverage for Plan B’s Automotive Expertise
In October, LCWA shifted into “high gear” to gain
exposure for our client Plan B. The Chicago-based advertising agency aimed to
raise its profile among marketing managers in the automotive industry with
smart and strategic media coverage. We first secured placement of a by-lined
article about savvy customer relationship management strategies for reaching
today’s car buyer on the WardsAuto website. Then, we publicized the participation of Plan B’s Gulp! Racing team in
the “24 Hours of LeMons” alternative racing series through articles in Crain’s
Chicago Business and on AdWeek.com. As a result of our efforts, thousands of readers
were “steered” in the direction of Plan B!
Friday, November 9, 2012
Favorite Finds
The
Twitterverse was abuzz with Election 2012 chatter this week – and from Diane
Sawyer’s erratic reporting of the election coverage to Donald Trump’s election night
tirade, there certainly wasn't a dull moment. All
jokes aside, social media played a large role in Election 2012. Here are our
top stories from election week, along with a few other stories that should not go unnoticed.
- Ch-ch-changes: It’s clear social media has changed since 2008 and was a larger force in the election campaign today than it was four years ago. On Election Day in 2008, 1.8 million tweets were sent. During this year’s campaign, 1.8 million tweets were sent every six second. Forbes takes a look at the top five unforgettable social media election moments.
- All in: Just about every social media and web giant was running their own election “campaign.” From Google to tumblr, this article breaks down who did it best.
- Shhh it’s a secret: Pinterst rolled out its newest feature during an exclusive “Today” announcement this week. The image sharing site has launched “Secret Boards” as an early holiday present for pinners, allowing users to keep some of their plans private.
- Welcome to the web: Instgram is no longer just for mobile devises. The popular mobile app has introduced web profiles for both users and brands, which look similar to the Facebook Timeline display.
- Get more for your tweet: Twitter launched the ability for tweets to include interactive images, powered by ThinkLink. Now Twitter images can be linked to more than one destination – like a Facebook page, news article and YouTube video – by scrolling over different parts of the image.
Thursday, November 8, 2012
In the Mix...Dignity Memorial Celebrates the Day of the Dead
Last Thursday our client
Dignity Memorial hosted a “Day of the Dead” celebration at its Mount Olive
Cemetery location in recognition of the traditional Mexican “El Dia de los
Muertos” holiday. The Day of the Dead is an important cultural ritual for
Chicago’s Hispanic community that focuses on praying for and remembering deceased family
members and friends. At LCWA, we have team members who celebrate El Dia de los
Muertos at home, so we were excited to put our Hispanic media expertise to task
and drum up coverage of this important ritual. LCWA worked with Hoy’s
Chicago beat reporter to coordinate a pre-event
story to drive attendance. And when more than 500 people gathered
at Mount Olive on November 1 to share food, music and a candle-lighting service
at dusk, camera crews from ABC,
LNS and Univision
also gathered to capture the action and share the festivities with the wider
Chicago community.
Wednesday, November 7, 2012
In the Mix...Trex Distributor Meeting in The Big Easy
Last week, I traveled with my LCWA teammate Heather Sexton to New
Orleans for the Trex Distributor Meeting. This annual event serves as an opportunity for Trex to introduce new
products and initiatives to their domestic and international distributors. It also gives us a chance to take a sneak
peak at the new decking, railing and other outdoor living products that we’ll
be promoting to media in the coming year! In addition to insightful workshops and inspirational speeches, we also
enjoyed spending time with our client contacts – eating Cajun food and
listening to live jazz at The Preservation Hall in the French Quarter. Laissez les bons temps rouler!
Friday, November 2, 2012
Favorite Finds
From Hurricane Sandy to Halloween to the presidential
election nearing its end, this was a busy week for social media. Here are some
stories that caught my eye:
- Lend a Helping Hand: After the devastating impact of Hurricane Sandy, the TODAY show’s Digital Life blog shares where you can offer support.
- Politics is Personal: NPR apologizes to 4-year old Abigael Evans for making her cry over the “Bronco Bamma and Mitt Romney” campaign.
- Grammar Gaffe: Ragan’s PR Daily instructs to use the em dash for emphasis – not to replace other punctuation marks. Emphasis-dash intended.
- Marketing in Motion: Following Felix Baumgartners’s 24-mile free fall, Red Bull sponsors yet another adrenaline-pumping spectacular. But this time you get to participate! Move your mouse over this video to get a 360-degree view of an auto racer zooming around a track.
- More Halloween Trivia: National Geographic offers some Halloween history, as well as insight into America’s 2012 celebration of the second most commercial holiday
Thursday, November 1, 2012
In The Mix...Tweeting the Way to a Good Night’s Rest with AADSM

Friday, October 26, 2012
Favorite Finds
From ghosts and ghouls to tricks for tweets, our favorite
finds on the LCWA Twitter feed this week certainly took on a spookier element
as the Halloween weekend approaches. Here’s a recap of what caught our
eye this week:
- What’s Not to “Like” – PR pros offered these suggestions for improving Facebook. We’re still waiting for Zuckerberg to chime in.
- Keeping up with the Times (or the Post, Herald or Tribune) – PR News offers four suggestions for working with media in today’s day and age.
- Tracking Your Tweets – These seven tools will help monitor the effectiveness of your tweets, from how far it traveled to how much traffic it drew to your site.
- Going to the Dogs – Who knew there were regional differences when it comes to Halloween pet costumes? The Wall Street Journal explores popular trends in dog costumes. We look forward to seeing lots of “doggy frogs” hopping around Chicago!
- Scare Tactics – The Chicago Tribune offers a slideshow of 25 inspiring jack o’ lantern designs. We certainly have our work “cut out” for us!
Have a spooktacular weekend!
Wednesday, October 24, 2012
In the Mix...Dignity Memorial Takes WGN Viewers on a Unique Tour
With fall in full swing, LCWA and our client Dignity Memorial created a “monumental” way for Chicagoans to learn about their city’s historical events and personalities. We created a map of four cemetery tours, encompassing nine of Dignity Memorial’s Chicagoland cemeteries. The scenic tours include the burial sites of former vice presidents, mayors, athletes and celebrities, the largest burial site and memorial for Southern Civil War soldiers in the North, ornate sculptures and a commemoration of one of the biggest circus tragedies in history. To spread the word about these unique excursions, LCWA worked with WGN-TV to shoot a four-minute segment at Rosehill Cemetery that aired on Friday during the 5 and 9 p.m. news broadcasts. Interested in seeing more? Watch the WGN segment here and then download a map of the tour here.
Friday, October 19, 2012
Favorite Finds
From an
out-of-this-world freefall to a momentous mobile milestone, it was a week of
setting and breaking records -- and 50 emerged as everyone’s lucky number! Here
are some of our favorite stories from the past seven days:
- Free Fallin’: Austrian daredevil Felix Baumgartner successfully completed a 24-mile free fall to set a new – and likely not-soon-to-be-challenged – world record. In case you missed it, you can relive it here courtesy of some great video posted by Outside Magazine.
- Fabulous at 50: National retailer Target celebrated its 50th anniversary this week with a big bash featuring Alicia Keys.
- Mobile Milestone: According to TechCrunch.com, the number of Smartphones in use around the world has officially surpassed the one billion mark. It’s taken 16 years but analysts believe it will only take three more years for the next billion users to come on board.
- The End of an Editorial Era: The big news in media came from Newsweek which announced plans to move to a digital-only format. After nearly 80 years of publication, the news magazine will publish its final print edition at the end of this year.
- Crazy but True: Ragan’s PR Daily reported this week on a new study that shows writers have higher risk of mental illness. We always new PR folks were a little crazy, but now there’s proof!
Wednesday, October 17, 2012
In the Mix…On the Road with Trex in 2012
![]() |
Adam Zambanini, vice president of marketing for Trex, meets with media at DeckExpo |
- Starting in January with the International Builders’ Show in Orlando, we laid the groundwork for Trex coverage in spring and summer issues with new products like Trex Pergola and Trex Transcend Porch.
- Then, in June – the height of outdoor living season – we provided customized tours of the Trex booth to media and reinforced the brand’s eco-friendly qualities and product innovations at PCBC in San Francisco.
- Most recently, we met with representatives from the industry’s most high-profile publications at DeckExpo in Baltimore, one of the largest trade shows devoted exclusively to decking and railing. Our goal was to ensure that Trex remains a hot topic with media even during the cooler months ahead!
While
email and social media make it easier than ever to connect with priority media,
there’s no replacement for face-to-face meetings – especially when they provide
opportunities for interaction with products and client representatives!
Tuesday, October 16, 2012
In the Mix...First Alert “Powers Up!” Twitter
This
Fire Prevention Month, our client First Alert is bringing the safety
conversation to the Twitterverse, hosting its first-ever Twitter party.
First Alert – in partnership with many mom bloggers across the country – will
be encouraging families to “Power Up!” by testing their smoke alarms, and
replacing old alarms and dead batteries. Designed
to shed light on the alarming number of homes without functioning smoke alarms
– due to dead batteries, battery removal or alarms exceeding their useful life
– First Alert’s Debbie Hanson (director of external affairs) will be tweeting
helpful smoke alarm maintenance tips, fire safety statistics and providing
giveaways throughout the Twitter party. Want
to join the conversation? Follow First Alert on Twitter @FirstAlert from 8-10
p.m. CST tonight!
Monday, October 15, 2012
In the Mix...Snow Joe Sweepstakes Heat Up
Our client Snow Joe is getting jump-start on the cold
and snowy months with a series of sweepstakes on Snow Joe’s Facebook page,
launching today. From now until the end of the year, Snow Joe will be
giving away 200 Snow Brooms – Snow Joe’s latest innovative snow removal tool –
and 50 electric snow throwers. Each week will feature a different theme
and ten new winners. Our sweepstakes were a big hit last year, and we are
excited to arm even more Snow Joe fans with some great products for this
winter! Visit www.facebook.com/SnowJoeCo
for more information, and to enter.
Friday, October 12, 2012
Favorite Finds
It
was a diverse week – as usual – in the Twitterverse, where fall is in the air,
and the home and shopping were on our mind! Here are some of our favorite finds
from the past several days. Find
even more that piqued our interested by following @LCWATeam on Twitter.
- Eco-conscious Baskets – The folks at inhabitat sure have good eyes. These eco-conscious baskets make up an interesting display, the fruit of cooperation between academia and a women’s center.
- Holiday Shopping on Our Mind – A newsmaker every year, the Neiman Marcus catalog is out, complete with its line-up of fantasy gifts! A fun read!
- 50 Shades of … Orange – So, maybe not 50 shades of orange, but one shade in particular is the hot color for fall.
- Winter Weather Watch Already? – Early winter weather has hit parts of the U.S., a testament to our need to enjoy fall and its shades of orange while it lasts!
Thursday, October 11, 2012
In the Mix...Winter Outreach Heats Up for Monessen

With winter on the horizon, fireplaces and
wood stoves from our client Monessen are hot, hot, hot. We are taking advantage
of the cooler weather to get our hearth products and heating tips from company experts front and center. Just a few of the stories we are pitching:
- The advantages of vent-free heating appliances, and the variety of décor and product options
- Increasing fireplace efficiency and safety
- EPA-certified wood stoves as an eco-friendly, cost-effective heating option
Friday, October 5, 2012
Favorite Finds
The first week in
October brought some riveting headlines – from a news anchor throw down to a
tweeting disaster. Check out some of our favorite stories below, and find even
more that piqued our interested by following @LCWATeam on Twitter.
- News
Anchor Fires Back: Possibly one of the most talked
about stories of the week is the Wisconsin
news anchor who fired back at a viewer for calling her obese.
- The
Mistaken Tweet: Kitchen Aid was in the hot seat this week when a
“tweeter” for the brands account accidentally unleashed a political
opinion on the handle, instead of their personal account. Read here
to see how Kitchen
Aid did some damage control.
- Amp Up
Your Editing Skills: Social Media Today offers up seven
editing tips to improve blog post writing. My favorite: Less is
more.
- Facebook
Survival Tips: Who doesn’t love a great infographic? Post Rocket laid
out marketing for Facebook plain and simple with their 17
survival tips infographic.
- Tweets
as Surveys: Twitter
rolled out a survey tool this week that allows advertisers to get user
feedback via a short survey tweet.
Wednesday, October 3, 2012
Q&A With LCWA’s Intern: Lindsey Lucenta
![]() |
Alison Hamer and Lindsey Lucenta |
[Alison Hamer:] So, how is your internship going? What is
your favorite part?
[Lindsey Lucenta:] It’s going great! I
appreciate that I’m given challenging work and really feel a part of the LCWA
team. I most enjoy picking up the phone to pitch media about the great things our
clients are doing. While it’s time-intensive and difficult to engage
journalists, the hard work pays off when you see the published story.
[AH:] The internship checklist we use is meant to give you
a wide range of experiences – do you feel that it has helped you?
[LL:] My time at LCWA has provided a
solid foundation upon which to build a career in public relations. When I
started, I was allowed to hit the ground running, quickly gaining experience in
the many facets of agency PR. As an intern, you aren’t just building media
lists – you have the opportunity to write news releases, pitch journalists,
engage clients’ social media, conduct research, participate in strategy
development and more.
[AH:] What's surprised you most about agency life?
[LL:] A perfectly planned-out day can
take a completely different turn if something else comes up that requires
immediate attention. I always make a to-do list but, sometimes, that list goes
out the window because an unexpected interview opportunity arises or we need to
help a client quickly respond to a news story. When that happens, I have to
reprioritize my tasks. During my internship, I’ve had to improve my time
management skills and learn to be more flexible.
[AH:] As an intern, what skill do you call upon most?
[LL:] It’s difficult to name just one
skill to describe a typical day’s work. My communications skills – writing,
listening or speaking – are applied in everything I do. Writing is a must-have
skill for many tasks, from drafting media materials to sending emails that grab
journalists’ attention. It’s important to always be an active listener to
guarantee that I don’t miss any details and fully understand assignments. When
it comes time to pitch stories over the phone, I have to be able to get my
message across quickly and effectively.
[AH:] How often do you use social media in your day-to-day
job and why is it important?
[LL:] I use social media nearly every
day both on behalf of clients, as well as personally. Social media competence is
important because everyone is using it and it offers opportunities to create
meaningful, mutually-beneficial relationships. Clients need social media to
help build strong, reputable brands and I need it to network and leverage
relationships with editors and bloggers to colleagues and others in the PR
industry.
[AH:] What is your best advice to someone looking to become
an intern at LCWA?
[LL:] Take good notes! Always have a
notebook and write down everything. During meetings or even informal
conversations, you’ll get a lot of information and instruction, so having those
notes will help you walk through the steps on your own. Also, when in doubt,
ask questions. It’s best to clearly understand what’s expected of you the first
time around so that you’re more time efficient and helpful.
Monday, October 1, 2012
In the Mix…Power Up Your Home Safety
Sure
– you probably have smoke alarms, but when was the last time you actually
tested them? Can you remember when they were installed? That’s what we thought.
October is Fire Prevention Month, and to mark the occasion, we’re helping our
client First Alert
spread the word about the importance of testing smoke alarms and replacing
them, if necessary. In addition to media outreach and public events, this week
we’re launching a sweltering new sweepstakes on the First Alert Facebook page. Ten winners will
be awarded every day with a new smoke alarm, and five grand prize winners will receive
a new security camera system. That’s at least 300 U.S. households that will be
safer by the end of the month! Enter for your chance to win here, and we look forward to
sharing our results soon!
Friday, September 28, 2012
Favorite Finds
The weather may
be getting cooler, but social media always stays hot! Here are just a few of
our favorite stories we found and shared via @LCWATeam
this week.
- Private
Facebook Messages: The week started off with Facebook fans getting up in
arms about the possibility that private
messages from 2009 and before were being published on Timeline for all
to see. Facebook continues to deny the rumors.
- National
Punctuation Day: Also at the beginning of the week: Monday’s National Punctuation
Day! As communicators, we get excited about these types of
holidays…well, some more than others.
- Most
RTs Ever: In the wake of the Monday Night Football replacement
ref debacle (which especially angered several Packer Backers in the
office), a Green Bay Packer lineman vented his frustration on Twitter –
and scored
a retweet record.
- Facebook
Deleting Fake Accounts: Some brands and businesses may
experience a drop in Facebook “likes” because Facebook
has started deleting fake accounts.
- Scheduling
Pins: Good news for Pinterest users: a cool new tool allows
you to schedule
your pins.
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