Friday, December 21, 2012

Favorite Finds

Although the year is winding down, and many are already vacationing for the holidays, our Twitter stream was as active as ever this week. Here’s what we liked:
  • Snow, no?: Here in Chicago we were in a snow drought until today… 290 days without snow!  Welcome, winter wonderland.
  • Brands beware: Sometimes a well-intentioned hashtag campaign goes wrong – sorry for Starbucks, this was their week.
  • Research Nerds Rejoice: The latest “State of Consumers and Technology” report is chalk full of data about how we use our devices (maybe why Nielsen is using Tweets as a TV rating metric). TechCrunch sums it up the report for us here
  • Proliferation of Paywalls: Half of all U.S. newspapers have paywalls and 1/5 of magazines do too, now. How will that affect reader numbers moving forward?
  • Kudos to our #PR colleagues: We applaud these brands that handled their PR disasters of the year with grace!  

Tuesday, December 18, 2012

In the Mix…LCWA Helps Welcome Home Heroes

Over the last month, we assisted client UnitedHealthcare of Illinois, a corporate sponsor of Chicago Welcomes Home the Heroes, spread the word about a two-day series of events to celebrate the service of thousands of veterans of the U.S. Armed Services since 9/11. The events included a parade on Saturday, Dec. 15 along Chicago’s signature parade route down Columbus Drive. Despite cold, rainy weather, a thousands of Chicagoans lined the route to show their support and thank the vets. Media coverage included several print and broadcast segments, an op-ed from local veteran Shawn Riley and a post-event story in the Chicago Sun-Times.

Friday, December 14, 2012

Favorite Finds

The second week of December was all about the number 12 – well and a few other numbers too. We tweeted about numerology, 2012 highlights and tips for a better social you in 2013. Check out some of our favorite stories below: 
  • Top Twitter Topics of 2012: Reminisce with us about the year that flew by with Mashable’s Top Twitter Topics of 2012 – which of these did you join in on?
  • Speaking of 12: Social media users worldwide buzzed about the perfect alignment of 12-12-12 this week, specifically at 12:12 p.m., and wondered about the significance of the day in the grand scheme. Check out one fun take on the notable date here.
  • On This Date 12-12-12: Twitter welcomed a heavy hitting holy Tweeter this week. Pope Benedict tweeted for the first time (again) from his new Twitter profile @Pontifex on 12-12-12. According to Twitter, 93% of the top 150 religious organizations in the U.S. tweet, and those that do get high engagement stats.
  • Pruning Your PR Counsel, By the Numbers: Looking for great tips to improve yourself professionally (and socially) in 2013? We recommend reading up on the Seven Habits of Highly Effective PR People, the Top Ten Twitter Marketing Tips and 13 Reasons You’re Not As Effective As You Should Be
  • Join Our Team! And of course, we are partial to our own Twitter announcements, too. LCWA is hiring ambitious, friendly, hard-working PR practitioners who love media of all shapes, sizes and formats. If that sounds like you, check out our job postings

Wednesday, December 12, 2012

In the Mix...Paramount Theatre’s Annie a Hit with Families and Animal Lovers Alike

Aurora’s Paramount Theatre is winning the hearts of generations with its current smash hit, Annie. In addition to spreading the word about this wonderful show, we are also helping Paramount build awareness for its unique community relations efforts associated with everyone’s favorite rags-to-riches musical.

First, click this recent feature in the Aurora Beacon News, a holiday heart-warmer about actor and professional dog handler Brian Michael Hoffman. Brian appears on stage in every performance and is the primary caregiver of Mikey, a rescue dog who has been carefully trained to play Annie’s canine friend Sandy. Brian convinced local pet adoption agencies to bring a stray dog to each show to make a live, on-stage appearance during Act One. Then, the lucky duck, er, dog, gets  the chance to meet and endear itself to potential new owners in the lobby during intermission. Already, two dogs, Whiskers and Tootsie from Rover Rescue in Aurora, have found new homes with Paramount audience members through this wonderful outreach program.

By the way, did you read the reviews? Both the Chicago Tribune and Chicago Sun-Times agree Paramount’s Annie is better than Broadway’s!  Performances run through December 30, so don’t wait until “Tomorrow!” Get your tickets today!

Friday, December 7, 2012

Favorite Finds

The first week in December included news that will shape the future of social media – from digital presidential announcements to Google, Facebook and Twitter battling it out to be the number one social media network. Check out some of our favorite stories below:
  • The 144 Character Press Conference: President Obama forwent the old-school press conference and announced via Twitter Debbie Wasserman Schultz’s second term as the Democratic National Committee Chair. BO is a savvy Chief of State!
  • Social Media Rivalry: The most talked about story this week in the Twitterverse – No more instant Instagram sharing on Twitter!  Facebook, after outbidding Twitter to acquire Instagram, now directs clicks to the Instagram website rather than allow users to embed photos in their Tweets.
  • Google+ Joins the Fight: Google aims to grab more of the social media market with its new community-building Google+ groups feature, which allows users to form groups based on shared interests or brands. 
  • How Creative is Your Diction?: LinkedIn released the top 2012 buzzwords used in profiles. Ironically, the number one overused word is “creative.” Ragan’s PR Daily warns to be wary of using these words if you want to set your profile apart from the other 187 million LinkedIn members.
  • Integrated Digital Marketing 2013: Social Media Today discusses seven 2013 trends that will influence how businesses develop and execute digital marketing, with an emphasis on mobile marketing initiatives. 

In the Mix...‘Tis the Season to “Tech the Halls”

After the shelves were cleared on “Black Friday” and virtual carts were loaded on “Cyber Monday,” consumers were encouraged to be charitable on the new holiday dubbed #GivingTuesday.  On November 27, individuals across the country gave donations to their favorite charity or volunteered their time to help those in need.  As part of the holiday, our client GiveFoward partnered with tech companies in Chicago for GiveForward’s “Tech the Halls” initiative.  This program collected more than $100,000 in donations for those seeking financial assistance to pay their medical bills through  To help spread the word about the program, LCWA secured placements in the Chicago Tribune, Daily Herald, Crain’s Chicago Business and a nearly five minute segment on WMAQ2-TV’s “The Talk.”  Because of the initiative, GiveForward experienced one of its best days for receiving donations since its inception in 2008.  Hats off to our client GiveForward for rallying companies and consumers alike to give back!

Friday, November 30, 2012

Favorite Finds

In addition to eating leftover turkey and stuffing this week, the @LCWATeam also was hard at work finding the latest and greatest stories to share with our followers. Here’s a recap of this week’s favorite finds: 

Tuesday, November 20, 2012

In the Mix...Blasting Cannons and Gaining Coverage on Chicago’s North Side

In honor of Veteran’s Day, LCWA drummed up media coverage for client Dignity Memorial’s annual ceremony at Rosehill Cemetery. The day began with a parade of veterans and military re-enactors dressed in uniforms from the past 200 years, followed by a firing of the cannons to pay homage to America’s fallen heroes. The ceremony concluded with a remembrance service in the beautiful and historic May Chapel. We were thrilled with the results of our outreach efforts, including two segments on ABC, a story in the Chicago Sun-Times and mentions on NBC, FOX, WGN, CBS and CLTV. You can check out coverage on ABC here

Friday, November 16, 2012

Favorite Finds

We’re gearing up for next week’s holiday, but social media isn’t taking a break! Here’s a recap of what we found interesting this week:
  •  New Facebook Format: Facebook is testing a new format on its brand/subscriber pages. Instead of organizing comments chronologically, they’re moved up higher – and users now have the ability to comment directly on individual comments. This definitely could change Facebook for our brands.
  • Small Biz/Corporate Pinterest Accounts: Pinterest is allowing small businesses and corporations to create official accounts. Just another sign that Pinterest is here to stay: Research firm comScore says the site had 26.7 million unique visitors last month, up from 3.3 million in October 2011.  
  • The New Shark Week?: Everyone knows about Shark Week – but now non-profit media organization is trying to use social media to create buzz around Polar Bear Week.
  • Word of the Year: The Oxford University Press announced its word of the year on Monday – the acronym GIF, which was invented in 1987. For people working in corporate communications (and public relations!) it’s yet another sign that 2012 is “the year of the image.”
  • Brand Engagement: Facebook says engagement is up – each day, 2.5 billion content items are shared, with 300 million photos uploaded and 2.7 billion likes. It’s important for brands to be using this platform wisely – and there are so many ways to do that

Thursday, November 15, 2012

In the Mix...Dignity Memorial Takes WGN Viewers on a Unique Tour

With fall in full swing, LCWA and our client Dignity Memorial created a “monumental” way for Chicagoans to learn about their city’s historical events and personalities. We created a map of four cemetery tours, encompassing nine of Dignity Memorial’s Chicagoland cemeteries. The scenic tours include the burial sites of former vice presidents, mayors, athletes and celebrities, the largest burial site and memorial for Southern Civil War soldiers in the North, ornate sculptures and a commemoration of one of the biggest circus tragedies in history. To spread the word about these unique excursions, LCWA worked with WGN-TV to shoot a four-minute segment at Rosehill Cemetery that aired on Friday during the 5 and 9 p.m. news broadcasts. Interested in seeing more? Watch the WGN segment here and then download a map of the tour here.  

In the Mix...DIY Network’s “Blog Cabin” Gets A Cozy Touch

It’s the ultimate dream: winning a fully furnished, beautifully decorated home in a scenic location for you and your family to enjoy. Well, with the help of Vermont Castings, the lucky winner of DIY Network’s annual “Blog Cabin” sweepstakes will be living the life of luxury in this Waldoboro, Maine home.  Our team worked closely with DIY Network producers to offer the Vermont Castings “Radiance” wood stove, with the color selected by online voters, to add rustic charm to the cabin’s expansive yet cozy living room.  With photos and a video tour on and airings on two of DIY Network’s top shows: “Blog Cabin” and “House Crashers,” the stove received a great spotlight in front of the do-it-yourself audience!

Monday, November 12, 2012

In the Mix...LCWA “Drives” Coverage for Plan B’s Automotive Expertise

In October, LCWA shifted into “high gear” to gain exposure for our client Plan B. The Chicago-based advertising agency aimed to raise its profile among marketing managers in the automotive industry with smart and strategic media coverage. We first secured placement of a by-lined article about savvy customer relationship management strategies for reaching today’s car buyer on the WardsAuto website. Then, we publicized the participation of Plan B’s Gulp! Racing team in the “24 Hours of LeMons” alternative racing series through articles in Crain’s Chicago Business and on As a result of our efforts, thousands of readers were “steered” in the direction of Plan B!  

Friday, November 9, 2012

Favorite Finds

The Twitterverse was abuzz with Election 2012 chatter this week – and from Diane Sawyer’s erratic reporting of the election coverage to Donald Trump’s election night tirade, there certainly wasn't a dull moment. All jokes aside, social media played a large role in Election 2012. Here are our top stories from election week, along with a few other stories that should not go unnoticed. 
  • Ch-ch-changes: It’s clear social media has changed since 2008 and was a larger force in the election campaign today than it was four years ago. On Election Day in 2008, 1.8 million tweets were sent. During this year’s campaign, 1.8 million tweets were sent every six second. Forbes takes a look at the top five unforgettable social media election moments.
  • All in: Just about every social media and web giant was running their own election “campaign.” From Google to tumblr, this article breaks down who did it best.
  • Shhh it’s a secret: Pinterst rolled out its newest feature during an exclusive “Today” announcement this week. The image sharing site has launched “Secret Boards” as an early holiday present for pinners, allowing users to keep some of their plans private.
  • Welcome to the web: Instgram is no longer just for mobile devises. The popular mobile app has introduced web profiles for both users and brands, which look similar to the Facebook Timeline display.
  • Get more for your tweet: Twitter launched the ability for tweets to include interactive images, powered by ThinkLink. Now Twitter images can be linked to more than one destination – like a Facebook page, news article and YouTube video – by scrolling over different parts of the image.

Thursday, November 8, 2012

In the Mix...Dignity Memorial Celebrates the Day of the Dead

Last Thursday our client Dignity Memorial hosted a “Day of the Dead” celebration at its Mount Olive Cemetery location in recognition of the traditional Mexican “El Dia de los Muertos” holiday. The Day of the Dead is an important cultural ritual for Chicago’s Hispanic community that focuses on praying for and remembering deceased family members and friends. At LCWA, we have team members who celebrate El Dia de los Muertos at home, so we were excited to put our Hispanic media expertise to task and drum up coverage of this important ritual.  LCWA worked with Hoy’s Chicago beat reporter to coordinate a pre-event story to drive attendance. And when more than 500 people gathered at Mount Olive on November 1 to share food, music and a candle-lighting service at dusk, camera crews from ABC, LNS and Univision also gathered to capture the action and share the festivities with the wider Chicago community.

Wednesday, November 7, 2012

In the Mix...Trex Distributor Meeting in The Big Easy

Last week, I traveled with my LCWA teammate Heather Sexton to New Orleans for the Trex Distributor Meeting. This annual event serves as an opportunity for Trex to introduce new products and initiatives to their domestic and international distributors. It also gives us a chance to take a sneak peak at the new decking, railing and other outdoor living products that we’ll be promoting to media in the coming year! In addition to insightful workshops and inspirational speeches, we also enjoyed spending time with our client contacts – eating Cajun food and listening to live jazz at The Preservation Hall in the French Quarter.  Laissez les bons temps rouler!

Friday, November 2, 2012

Favorite Finds

From Hurricane Sandy to Halloween to the presidential election nearing its end, this was a busy week for social media. Here are some stories that caught my eye:
  •  Lend a Helping Hand: After the devastating impact of Hurricane Sandy, the TODAY show’s Digital Life blog shares where you can offer support.
  • Politics is Personal: NPR apologizes to 4-year old Abigael Evans for making her cry over the “Bronco Bamma and Mitt Romney” campaign.
  • Grammar Gaffe: Ragan’s PR Daily instructs to use the em dash for emphasis – not to replace other punctuation marks. Emphasis-dash intended.
  • Marketing in Motion: Following Felix Baumgartners’s 24-mile free fall, Red Bull sponsors yet another adrenaline-pumping spectacular. But this time you get to participate! Move your mouse over this video to get a 360-degree view of an auto racer zooming around a track.
  • More Halloween Trivia: National Geographic offers some Halloween history, as well as insight into America’s 2012 celebration of the second most commercial holiday

Thursday, November 1, 2012

In The Mix...Tweeting the Way to a Good Night’s Rest with AADSM

Twitter was abuzz with the trending topic #SnoringMad thanks to LCWA and client, American Academy of Dental Sleep Medicine (AADSM), on Tuesday. AADSM partnered with a number of high profile bloggers across the country for AADSM’s first Twitter party to discuss ways to manage sleep apnea and snoring. More than 2,000 #SnoringMad tweets were sent to spread the word that dentists can help treat snoring and sleep apnea. AADSM’s president and resident dental sleep medicine expert, Dr. Gail Demko, DMD, joined in on the fun to give tips on how to manage snoring and providing information on oral appliance therapy for those suffering from sleep apnea.

Friday, October 26, 2012

Favorite Finds

From ghosts and ghouls to tricks for tweets, our favorite finds on the LCWA Twitter feed this week certainly took on a spookier element as the Halloween weekend approaches.  Here’s a recap of what caught our eye this week:
  • What’s Not to “Like” – PR pros offered these suggestions for improving Facebook. We’re still waiting for Zuckerberg to chime in.
  • Keeping up with the Times (or the Post, Herald or Tribune) – PR News offers four suggestions for working with media in today’s day and age.
  • Tracking Your Tweets – These seven tools will help monitor the effectiveness of your tweets, from how far it traveled to how much traffic it drew to your site.
  • Going to the Dogs – Who knew there were regional differences when it comes to Halloween pet costumes?  The Wall Street Journal explores popular trends in dog costumes. We look forward to seeing lots of “doggy frogs” hopping around Chicago!
  • Scare Tactics – The Chicago Tribune offers a slideshow of 25 inspiring jack o’ lantern designs. We certainly have our work “cut out” for us!
Have a spooktacular weekend!

Wednesday, October 24, 2012

In the Mix...Dignity Memorial Takes WGN Viewers on a Unique Tour

With fall in full swing, LCWA and our client Dignity Memorial created a “monumental” way for Chicagoans to learn about their city’s historical events and personalities. We created a map of four cemetery tours, encompassing nine of Dignity Memorial’s Chicagoland cemeteries. The scenic tours include the burial sites of former vice presidents, mayors, athletes and celebrities, the largest burial site and memorial for Southern Civil War soldiers in the North, ornate sculptures and a commemoration of one of the biggest circus tragedies in history. To spread the word about these unique excursions, LCWA worked with WGN-TV to shoot a four-minute segment at Rosehill Cemetery that aired on Friday during the 5 and 9 p.m. news broadcasts. Interested in seeing more? Watch the WGN segment here and then download a map of the tour here.  

Friday, October 19, 2012

Favorite Finds

From an out-of-this-world freefall to a momentous mobile milestone, it was a week of setting and breaking records -- and 50 emerged as everyone’s lucky number! Here are some of our favorite stories from the past seven days:  
  • Free Fallin’: Austrian daredevil Felix Baumgartner successfully completed a 24-mile free fall to set a new – and likely not-soon-to-be-challenged – world record. In case you missed it, you can relive it here courtesy of some great video posted by Outside Magazine.
  • Fabulous at 50: National retailer Target celebrated its 50th anniversary this week with a big bash featuring Alicia Keys.
  • Mobile Milestone: According to, the number of Smartphones in use around the world has officially surpassed the one billion mark. It’s taken 16 years but analysts believe it will only take three more years for the next billion users to come on board.
  • The End of an Editorial Era: The big news in media came from Newsweek which announced plans to move to a digital-only format. After nearly 80 years of publication, the news magazine will publish its final print edition at the end of this year.
  • Crazy but True: Ragan’s PR Daily reported this week on a new study that shows writers have higher risk of mental illness. We always new PR folks were a little crazy, but now there’s proof!

Wednesday, October 17, 2012

In the Mix…On the Road with Trex in 2012

Adam Zambanini, vice president
of marketing for Trex, meets
with media at DeckExpo
From coast-to-coast and places in-between, the LCWA team generated media interest for Trex at three of the top building industry trade shows this year. Here’s a quick recap…
  • Starting in January with the International Builders’ Show in Orlando, we laid the groundwork for Trex coverage in spring and summer issues with new products like Trex Pergola and Trex Transcend Porch.
  • Then, in June – the height of outdoor living season – we provided customized tours of the Trex booth to media and reinforced the brand’s eco-friendly qualities and product innovations at PCBC in San Francisco.
  • Most recently, we met with representatives from the industry’s most high-profile publications at DeckExpo in Baltimore, one of the largest trade shows devoted exclusively to decking and railing.  Our goal was to ensure that Trex remains a hot topic with media even during the cooler months ahead!

While email and social media make it easier than ever to connect with priority media, there’s no replacement for face-to-face meetings – especially when they provide opportunities for interaction with products and client representatives!

Tuesday, October 16, 2012

In the Mix...First Alert “Powers Up!” Twitter

This Fire Prevention Month, our client First Alert is bringing the safety conversation to the Twitterverse, hosting its first-ever Twitter party.  First Alert – in partnership with many mom bloggers across the country – will be encouraging families to “Power Up!” by testing their smoke alarms, and replacing old alarms and dead batteries. Designed to shed light on the alarming number of homes without functioning smoke alarms – due to dead batteries, battery removal or alarms exceeding their useful life – First Alert’s Debbie Hanson (director of external affairs) will be tweeting helpful smoke alarm maintenance tips, fire safety statistics and providing giveaways throughout the Twitter party. Want to join the conversation? Follow First Alert on Twitter @FirstAlert from 8-10 p.m. CST tonight!

Monday, October 15, 2012

In the Mix...Snow Joe Sweepstakes Heat Up

Our client Snow Joe is getting jump-start on the cold and snowy months with a series of sweepstakes on Snow Joe’s Facebook page, launching today. From now until the end of  the year, Snow Joe will be giving away 200 Snow Brooms – Snow Joe’s latest innovative snow removal tool –  and 50 electric snow throwers. Each week will feature a different theme and ten new winners. Our sweepstakes were a big hit last year, and we are excited to arm even more Snow Joe fans with some great products for this winter! Visit for more information, and to enter.

Friday, October 12, 2012

Favorite Finds

It was a diverse week – as usual – in the Twitterverse, where fall is in the air, and the home and shopping were on our mind! Here are some of our favorite finds from the past several days. Find even more that piqued our interested by following @LCWATeam on Twitter. 
  • Eco-conscious Baskets – The folks at inhabitat sure have good eyes. These eco-conscious baskets make up an interesting display, the fruit of cooperation between academia and a women’s center.
  • Holiday Shopping on Our Mind – A newsmaker every year, the Neiman Marcus catalog is out, complete with its line-up of fantasy gifts! A fun read!
  • 50 Shades of … Orange – So, maybe not 50 shades of orange, but one shade in particular is the hot color for fall.
  • Winter Weather Watch Already? – Early winter weather has hit parts of the U.S., a testament to our need to enjoy fall and its shades of orange while it lasts!

Thursday, October 11, 2012

In the Mix...Winter Outreach Heats Up for Monessen

With winter on the horizon, fireplaces and wood stoves from our client Monessen are hot, hot, hot. We are taking advantage of the cooler weather to get our hearth products and heating tips from company experts front and center. Just a few of the stories we are pitching:
  • The advantages of vent-free heating appliances, and the variety of d├ęcor and product options
  • Increasing fireplace efficiency and safety
  • EPA-certified wood stoves as an eco-friendly, cost-effective heating option
As a result of the outreach we recently began, we currently are coordinating interviews about vent-free heating, and we look forward to securing more hot coverage for Monessen this winter!

Friday, October 5, 2012

Favorite Finds

The first week in October brought some riveting headlines – from a news anchor throw down to a tweeting disaster. Check out some of our favorite stories below, and find even more that piqued our interested by following @LCWATeam on Twitter. 

  • News Anchor Fires Back:  Possibly one of the most talked about stories of the week is the Wisconsin news anchor who fired back at a viewer for calling her obese.
  • The Mistaken Tweet: Kitchen Aid was in the hot seat this week when a “tweeter” for the brands account accidentally unleashed a political opinion on the handle, instead of their personal account.  Read here to see how Kitchen Aid did some damage control.
  • Amp Up Your Editing Skills: Social Media Today offers up seven editing tips to improve blog post writing.  My favorite: Less is more.
  • Facebook Survival Tips:  Who doesn’t love a great infographic? Post Rocket laid out marketing for Facebook plain and simple with their 17 survival tips infographic.
  • Tweets as Surveys: Twitter rolled out a survey tool this week that allows advertisers to get user feedback via a short survey tweet.

Wednesday, October 3, 2012

Q&A With LCWA’s Intern: Lindsey Lucenta

Alison Hamer and Lindsey Lucenta
For the last year or so, I’ve served as LCWA’s internship coordinator.  My job is to seek applicants, review resumes, run interviews and ultimately serve as a mentor for the selected intern. Since I began my tenure at LCWA as an intern, I love that my career has come full circle, and now I can help others learn. I recently checked in with our current intern, Lindsey Lucenta, to ask her perspective on what it’s like to be an LCWA intern.

[Alison Hamer:] So, how is your internship going?  What is your favorite part?
[Lindsey Lucenta:] It’s going great! I appreciate that I’m given challenging work and really feel a part of the LCWA team. I most enjoy picking up the phone to pitch media about the great things our clients are doing. While it’s time-intensive and difficult to engage journalists, the hard work pays off when you see the published story.

[AH:] The internship checklist we use is meant to give you a wide range of experiences – do you feel that it has helped you?
[LL:] My time at LCWA has provided a solid foundation upon which to build a career in public relations. When I started, I was allowed to hit the ground running, quickly gaining experience in the many facets of agency PR. As an intern, you aren’t just building media lists – you have the opportunity to write news releases, pitch journalists, engage clients’ social media, conduct research, participate in strategy development and more.

[AH:] What's surprised you most about agency life?
[LL:] A perfectly planned-out day can take a completely different turn if something else comes up that requires immediate attention. I always make a to-do list but, sometimes, that list goes out the window because an unexpected interview opportunity arises or we need to help a client quickly respond to a news story. When that happens, I have to reprioritize my tasks. During my internship, I’ve had to improve my time management skills and learn to be more flexible.

[AH:] As an intern, what skill do you call upon most?
[LL:] It’s difficult to name just one skill to describe a typical day’s work. My communications skills – writing, listening or speaking – are applied in everything I do. Writing is a must-have skill for many tasks, from drafting media materials to sending emails that grab journalists’ attention. It’s important to always be an active listener to guarantee that I don’t miss any details and fully understand assignments. When it comes time to pitch stories over the phone, I have to be able to get my message across quickly and effectively.

[AH:] How often do you use social media in your day-to-day job and why is it important?
[LL:] I use social media nearly every day both on behalf of clients, as well as personally. Social media competence is important because everyone is using it and it offers opportunities to create meaningful, mutually-beneficial relationships. Clients need social media to help build strong, reputable brands and I need it to network and leverage relationships with editors and bloggers to colleagues and others in the PR industry.

[AH:] What is your best advice to someone looking to become an intern at LCWA?
[LL:] Take good notes! Always have a notebook and write down everything. During meetings or even informal conversations, you’ll get a lot of information and instruction, so having those notes will help you walk through the steps on your own. Also, when in doubt, ask questions. It’s best to clearly understand what’s expected of you the first time around so that you’re more time efficient and helpful. 

Monday, October 1, 2012

In the Mix…Power Up Your Home Safety

Sure – you probably have smoke alarms, but when was the last time you actually tested them? Can you remember when they were installed? That’s what we thought. October is Fire Prevention Month, and to mark the occasion, we’re helping our client First Alert spread the word about the importance of testing smoke alarms and replacing them, if necessary. In addition to media outreach and public events, this week we’re launching a sweltering new sweepstakes on the First Alert Facebook page. Ten winners will be awarded every day with a new smoke alarm, and five grand prize winners will receive a new security camera system. That’s at least 300 U.S. households that will be safer by the end of the month! Enter for your chance to win here, and we look forward to sharing our results soon!

Friday, September 28, 2012

Favorite Finds

The weather may be getting cooler, but social media always stays hot! Here are just a few of our favorite stories we found and shared via @LCWATeam this week.

  • Private Facebook Messages: The week started off with Facebook fans getting up in arms about the possibility that private messages from 2009 and before were being published on Timeline for all to see. Facebook continues to deny the rumors.
  • National Punctuation Day: Also at the beginning of the week: Monday’s National Punctuation Day! As communicators, we get excited about these types of holidays…well, some more than others.
  • Most RTs Ever: In the wake of the Monday Night Football replacement ref debacle (which especially angered several Packer Backers in the office), a Green Bay Packer lineman vented his frustration on Twitter – and scored a retweet record.
  • Facebook Deleting Fake Accounts: Some brands and businesses may experience a drop in Facebook “likes” because Facebook has started deleting fake accounts.
  • Scheduling Pins: Good news for Pinterest users: a cool new tool allows you to schedule your pins