
Tuesday, December 27, 2011
In the Mix...The Bulls “Paint the Town” at Northbrook Court

Thursday, December 22, 2011
In the Mix…Electrolux Vacuum Featured on “The Nate Berkus Show"

As consumers rush around to find last minute holiday gifts, TV shows are providing their favorite finds for the season – and companies covet those national TV spotlights that have large audiences. We secured a segment on “The Nate Berkus Show” for the Electrolux Ergorapido Ion vacuum which ran yesterday. Gift segments are always exciting, from the unveiling of the product to the audience’s excitement when they learn they’re taking one home. For us, the most exciting part is seeing our client’s messages communicated to a captive audience of more than 1.6 million! Check out the segment now!
Tuesday, December 20, 2011
In the Mix…Vermont Castings and First Alert Help Consumers Deck the Halls, Safely

Tuesday, December 13, 2011
In the Mix...Oakbrook Center Shows Off Gifts for Mom

Monday, December 12, 2011
Are Theater Subscriptions a Thing of the Past? Maybe. Maybe Not.
This presents a fundamental conundrum for theater marketers. Do we attribute the downturn to the tough economy, and continue allocating funds to marketing multi-play subscriptions, which lock in working capital and a guaranteed audience upfront? Or do we muster the courage to back off selling subscriptions, and refocus our marketing budget to target the more elusive single ticket buyer?
TimeLine Theatre: Consistency and mission-connectivity keep ‘em coming back. Contrary to TCG’s new stats, TimeLine Theatre has grown its subscription base beyond the 3,000 mark for the first time this season, a 30% jump over last year, and a 125% increase over the past three seasons. Why is TimeLine’s subscription base growing? Consistency. High production values are the norm, and TimeLine’s shows always connect to the company’s history-based mission. What’s more, simplicity, convenience and flexibility are the hallmarks of TimeLine’s FlexPass subscription program, which keeps people coming back and recommending the company to others.

Paramount Theatre: Surpassing expectations for subscription success. Last January, the Paramount Theatre, a 1,888-seat Art Deco palace in west suburban Aurora, announced it was flipping its 80-year programming model on its head. Instead of importing touring road shows, the Paramount would self-produce its own Broadway Subscription Series. The introductory offer? Four popular musicals featuring Chicago’s A-list actors, directors and designers, and the same production values audiences are accustomed to downtown, all for as low as $70. Fast forward to December, and in less than a year, Paramount has successfully racked up a jaw-dropping 12,500 subscribers for its inaugural Broadway series. Why? Audiences were enticed by the promise of enjoying four top-quality musicals, right in their back yard, for the price of just one show downtown. As the Chicago Tribune noted in last month’s review of Joseph and the Amazing Technicolor Dreamcoat, “the Paramount has knocked its second self-produced musical out of the park and halfway to Egypt.”

Monday, December 5, 2011
In the Mix…Shoveling up Twitter Followers for Snow Joe

The Snow Joe/LCWA team is on a mission to increase Snow Joe’s humble Twitter following to a large and interactive network of weather lovers and snow-plagued souls. To do this, the team implemented a 7 week “snow blower a week” sweepstakes on Twitter, asking followers to “twell” us why they need a powerful, electric snow blower using the hashtag #snowjoeplus for a chance to win. And it looks like our wintry mix of snow news, personalized outreach, contest promotion and follower engagement is just what the weatherman ordered. In just three weeks, Snow Joe’s followers have grown more than 300 percent – with a 20 percent jump in 24 hours – and Snow Joe posts are generating as many as 60 RT’s. Check out Snow Joe on Twitter to join in the fun!