Tuesday, August 30, 2011

In the Mix…Lighting Up Local Media with The Bacon Brothers

LCWA has gone Hollywood! To support Aurora’s Paramount Theatre and drum up publicity for tonight’s concert with The Bacon Brothers (comprised of popular actor Kevin Bacon and his brother Michael), we helped local media get one degree closer to Kevin Bacon by setting up interviews. Chicago Sun-Times, Daily Herald and Kane County Chronicle all ran stories in anticipation of the show, which is sure to please movie and music fans alike.

Monday, August 29, 2011

In the Mix...A Timely Article in Wake of Hurricane Irene

With buildings flooded this week up and down the East Coast in the aftermath of Hurricane Irene, we hope facility managers are reading this four-page article we placed for client Polygon published in the current issue of Building Services Management. The topic: how to restore critical documents damaged by water. It’s bylined by Summer Street, document sector head with Polygon, formerly a division of Munters and a leader in water damage restoration and remediation. The story stresses the need to act fast and use an expert provider that offers the latest technologies.

Monday, August 22, 2011

In the Mix…Manufacturing Camp Makes Front Page of NY Times

Persistence paid off when we landed a front page story in Friday’s New York Times for client Fabricators & Manufacturers Association, Intl. (FMA). We worked with reporter Motoko Rich for more than a year to gain her interest in FMA’s Nuts, Bolts & Thingamajigs summer manufacturing camp program, which introduces kids to the joys of working with their hands and promotes careers in the trades. Motoko traveled to Chicago to attend the all-girls Gadget camp at Triton College for three days to interview students, instructors and manufacturers. She cited FMA’s role to sponsor camps around the country to help address the industry’s need to find young, skilled workers.

Thursday, August 18, 2011

In the Mix...Back to School Trends


This time of year, parents wear multiple hats. They are professional organizers, backpack packers, lunch makers, schedule consultants and trend watchers. To help them stay on top of “what’s hot” for their kids this back-to-school season, we’re working with our client General Growth Properties, which manages Northbrook Court, Oakbrook Center and Water Tower Place, to share the latest on what kids can wear to be cool in school. Today General Growth’s hottest fashions for both elementary and middle school kids appeared on WGN-TV and in the Chicago Sun-Times, respectively. Check them out to help your kids look their best on their first day of school.

Tuesday, August 9, 2011

In the Mix...Grills Gone Wild

Our Vermont Castings team has been pitching a “hot” topic all summer – the latest and greatest in gas grills. With options like a full rotisserie burner, a side burner for stove-top cooking, a griddle accessory to serve up breakfast and an infrared sear burner that cooks multiple foods at different temperatures, today’s grills produce far more than just burgers and brats. We’ve seen coverage of the Vermont Castings grills across the country this summer, most notably in this story from the Today Show. One great thing about today’s multi-functional grills? Summer may be drawing to a close, but grilling season can go on all year!

Monday, August 1, 2011

In the Mix...Eureka Facebook Sweepstakes

As a part of our strategy to help increase Eureka’s fanbase on Facebook, we are implementing four fan-gated sweepstakes in 2011. The first Facebook sweepstakes ended last week with rousing success! After just seven weeks, LCWA helped Eureka increase its fans by 682%, generating nearly 5,000 new “likes” and increasing traffic and engagement on the Facebook page. To help maintain momentum, we’re already in the midst of the second sweepstakes. Check it out at www.Facebook.com/Eureka and click on the “sweepstakes” tab!