Tuesday, November 2, 2010

LCWA: 25 Years Strong

This month, we are celebrating our 25th anniversary. We were founded in November 1985 by Lou Williams, who set out to provide the strategic thinking and capabilities of a large agency with the personal approach and dedication of a smaller firm. I am happy to say that mission is still intact at LCWA.

During the past 25 years, the public relations agency landscape has changed dramatically because of mergers and acquisition. We are proud to have stayed independent, so that we can continue to be flexible and provide excellent service to our clients. Many of today's clients have been with us for more than a decade — and our roster still includes our very first client.

This quarter of a century also has brought remarkable change in how we communicate as people and professionals. Who would have guessed, back in the days of mail merges and typewriters, that social media would be such a big part of our lives just 25 years later?

LCWA has come a long way, and despite the obvious technological changes, the heart of what we do remains the same. Our team remains truly dedicated and invested in the companies we work with, from the newest clients to those that have been with us since the beginning. And our focus on providing excellent client service will remain, no matter what changes are in store for the next 25 years!

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