Thursday, September 9, 2010

On-Screen Secrets: Achieving Video Success

Online video has become an important instrument in a marketer’s toolbox. With the rise of YouTube and user-generated content, companies are looking to stay relevant and find ways to infiltrate the video space.

I recently attended the “On-Screen Secrets: Achieving Video Success” webinar hosted by online video company Pixability and social media guru Peter Shankman. Here are some takeaways that many of us PR pros know, but they are great to keep top-of-mind:
  • Aways carry a good quality video or flip camera. It is important to always be ready for something eye catching while you’re walking down the street.
  • Keep your videos short and to the point. Most of the time, anything over 30 seconds will not keep your audience’s attention. If your video gets long, consider creating a series instead.
  • Pay attention to your surroundings when filming. You should control background noise and visuals, so the audience can focus on your story.
  • Play off the news. The most creative and successful videos tie to current events.
  • Post everything to YouTube. Even if you are going to host your video on your own site or Facebook page, you should always upload it to YouTube.com as well. YouTube is the second most used search engine!
  • Leave the end of the video hanging. A call-to-action with more information or a “finale” on your website or social media page is best, so those who are interested can find out more.
With all of the tools and advice available, it’s easy to get overwhelmed. My advice? Watch, listen and learn from others.

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