Thursday, June 17, 2010

Another Successful LCWA Media Tour

This week, we held our annual LCWA HomeMakers Media Tour in New York, bringing together some of our home-focused clients and the influential media that cover them. Representatives from Eureka, First Alert, La-Z-Boy and Pergo were on hand to showcase their latest and greatest products and services.

We met with editors representing more than 20 of the nation's top shelter media outlets during the open house at the Royalton Hotel, and already we are working on some great upcoming stories.

Here are some reasons that I think our LCWA Media Tour is consistently successful:

  • A One-Stop Shop – Our “one-stop shop” mentality is a benefit we offer to media all year long, since we can provide many different home products with just one phone call. Media enjoy that they can come to one place to learn about a wide variety of trends in the home arena. And the tour provides this same benefit – in person!
  • Focused Presentations – Having multiple clients in one place makes things efficient for editors. Media know that we will not waste their time. We always provide valuable and interesting information and product news.
  • Collaborative Discussions – Our clients love the opportunity to get to know their “peers” at other companies, to share their stories and to offer advice on conducting business in today’s ever-changing marketplace.
  • Fun Atmosphere – Most of all, we have a great time in New York City! This time out, the entire group enjoyed a delicious dinner at Quality Meats in Midtown – I highly recommend the ice cream cake for dessert – and some of us got to take in the Tony-nominated “Promises, Promises” after the event.
After months of work, it’s hard to believe the event is over – and the follow up begins!

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