Thursday, January 28, 2010

Reaching New Heights at the International Builders’ Show

While my public relations career has offered quite a few breathtaking moments, last week I reached new heights! I had the opportunity to coordinate a set of truly dramatic acrobatic performances for the Trex booth during the International Builders’ Show (IBS) in Las Vegas.

To illustrate how Trex is elevating the outdoor living category – literally – we hired a Cirque du Soleil-style troupe to perform aerial shows above the booth. They twisted and twirled gracefully from a ring and a ribbon – all perfectly choreographed to a powerful soundtrack. With three ten-minute shows taking place over the course of a day, we created tremendous excitement among customers, media, company representatives, nearby exhibitors and general passersby. Each aerial spectacular had people stopping in their tracks and blocking the aisles surrounding the Trex booth to snap pictures or just gaze up in awe.

We definitely fulfilled our goal of creating buzz for both the Trex booth and the brand’s new Trex Transcend™ product collection. And I’m looking forward to my next high-flying public relations adventure!

Friday, January 22, 2010

Four Tips for a Successful Internship

As a recent college graduate, I was thrilled to land an internship with LCWA in the fall, and even more excited to turn that internship into a full-time position last week! During my internship I worked on a wide variety of projects, all of which taught me a great deal about agency life. Below is some advice for others just starting out in the business.
  • Stay organized. I was shocked by the amount of information flowing every day! I recommend designating a notebook for each client to keep information together. And it’s essential to keep a detailed to-do list with assignments organized by deadline, so that nothing slips through the cracks.
  • Follow through is key. I was excited to start pitching and proud to land media hits for our clients - including a placement in the New York Times! One thing I learned is that pitching is just the start of a very long process. From setting up interviews and sending products for review, to monitoring for placements and ultimately sharing them with clients, you have to be on top of every step in order to be truly successful.
  • Tailor your writing style. With an internship at a newspaper under my belt, I consider myself a great journalistic writer. But I learned that PR writing also should be tailored to the tone of individual clients, each of which has its own product vocabulary and level of formality.
  • Ask for help. Internships are meant to be learning experiences - you’re not expected to know everything! Take advantage of having a professional mentor by asking for guidance or advice whenever needed.
My internship gave me great insight on media relations, writing and working with clients. I can’t wait to continue learning the ropes as an assistant account executive at LCWA!

Friday, January 15, 2010

First Media Event of the Year!

Last week I traveled to NYC for my first media event of the year on behalf of Electrolux and Eureka. The International Housewares Association coordinated a fantastic media preview event at the Hilton for editors who want a sneak peek of what’s to come at the Housewares show, which will be held here in Chicago this March.

The preview was a great success and I was so excited to see how much the event has grown from years past. Nearly 60 editors stopped by during the course of the afternoon to peruse the
ballroom filled with exhibitors eager to show off their new products. It was nice to see some familiar editor friends and meet others I’ve worked with only virtually in the past. No matter how many phone calls or e-mails we exchange, putting a face to a name is invaluable in our industry.

If the preview event was any indicator, this year’s Housewares show is going to be stellar. The morale of the exhibitors was up as they showcased a wide array of cool new products and the editors were eager to learn.

Can’t wait for the big show!

Monday, January 4, 2010

New Decade, New Look

It seems appropriate that as we start a new decade, LCWA has a new look. In 2010, we will celebrate our 25th year of business. I started at the agency when it was four years old, so this is an important milestone for me, too.

To kick off this exciting year for LCWA, we are unveiling a fresh, new logo with a brighter color scheme. Our new Web site highlights not only our history of great work, but the true foundation of LCWA -- our people. Our clients know that our teams work hard every day to provide meaningful results. We also have a new tagline that we believe speaks volumes about the agency and the services we provide -- "Refreshing. Reliable. Results."

Best wishes to everyone as we start this New Year and New Decade!