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Friday, April 17, 2015

Favorite Finds



With the 24/7/365 social media cycle, there's no telling what sort of weird, funny, depressing or interesting info you'll find. Here's a mix of this week's hodgepodge: 
  • Humor from Hilary. The new presidential candidate shows her funny side on her website’s error pages.
  • A state in crisis. Indiana hired a PR firm to rebuild reputation after the state’s disastrous religious law situation   
  • Who do ya trust? Should consumers trust established (evil?) corporations or the questionably-credible bloggers trying to bring them down.
  • GOOOAAALLLLL! (TAAAACCTIIICCSS!!) What do PR and soccer have in common?
  • Going inZAYNE? A body-language “expert” analyzed the remaining One Direction members’ body language in first pic sans-Zayne.

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Friday, April 10, 2015

Favorite Finds

A mostly rainy week has finally turned to sunshine in Chicago, and the wild weather was matched by a week of wild online stories. Here are some of our favorites from the week.

  • Mad Lessons: Sunday was bittersweet, as "Mad Men" returned but for the final time. This article cataloging client lessons from the show was a work-oriented way to celebrate the final season's launch.
  • Buzzing: This list of 2015's newest buzz words gives us some ideas of new trends in social measurement, such as "attention metrics." Though in this increasingly distracted world, the fight for attention is perhaps the hardest fight of all.
  • The Influence of Influncers: We stand behind the influence of key influencers, though sometimes it can be hard to measure and prove. This article tackles that conundrum. 
  • A Wise Woman Once Said...: The U.S. Post Office found a mistake more embarrassing than a typo when the quote on the Maya Angelou stamp was found to be a quote by Joan Walsh Angluno, instead. Ouch!
  • Spoiler Alert: No more avoiding the phone or internet before watching your favorite shows. Google has been granted a patent for hiding information about certain episodes or chapters. 

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Wednesday, April 8, 2015

In the Mix…Two-Screen Sweepstakes Just in Time for Spring Cleanup

Recently, LCWA client Sun Joe “took over” QVC for #SunJoeDay, with four hours devoted entirely to the outdoor tools brand, and exclusive appearances throughout the day. Sun Joe offered four limited edition colors and great deals on its Electric Pole Chain Saw – an essential and popular tool for the spring season. The saw was a huge hit on TV, selling tens of thousands of units – and to capitalize with even more engagement – LCWA held a sweepstakes on Facebook utilizing the two screens: TV and computer/smartphone.

We kept Sun Joe Facebook fans updated on when Sun Joe would be appearing on QVC throughout the day, and held corresponding Pole Chain Saw giveaways on Facebook during the TV segments, while sharing the live-stream link and anecdotes from the segments. Fans were encouraged to post photos of themselves watching QVC on the Facebook page, and the entire day was documented live on the Facebook wall! The “two-screen sweepstakes” was very popular with fans, who expressed how much fun they had getting the chance to win this great product, while also having the chance to see it live on TV. Throughout the day, thousands of new and current fans participated, and the sweepstakes reached nearly 60,000 people!

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Monday, April 6, 2015

In the Mix…Survey Reveals a “Snore-Fire” Way to Hurt a Relationship

Our client the American Academy of Dental Sleep Medicine kicked off its “Snories” media campaign with a survey to collect nationally-relevant, fun statistics that showcase the effect snoring can have on the bed partner’s sleep and on a couple’s intimate relationship. The report exposed several staggering statistics, such as a quarter of adults confess to becoming annoyed or angry when dealing with a snoring bed partner, and one in five say a snoring partner could drive them out of bed.

LCWA leveraged the survey results to attract media attention and drive coverage of snoring and untreated sleep apnea as a problem – and oral appliance therapy, provided by dentists, as a solution. To engage those who suffer from snoring, AADSM and LCWA hosted a #SnoringStruggles Twitter party, which had 363 active participants, resulting in more than 28 million online impressions and hundreds of click-throughs to the AADSM website’s patient portal.

In addition, outreach conducted by LCWA generated several placements, such as The Huffington Post, The Baltimore Times, CBS 11 in Fort Worth/Dallas, and Medical Daily, helping the AADSM to educate tens of thousands of consumers about snoring, sleep apnea and dental sleep medicine.


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Friday, April 3, 2015

Favorite Finds



The Twitterverse this week was filled with everything this week from April Fools pranks to breakthrough buttons and fluffy bunnies to important observances. Check out the stories that caught my eye, the new social features and brand announcements that caught my imagination and the best practices and advice I loved reading.

  • Buttons and Breakfasts – In case you missed it, a few major brand announcements took Twitter by storm this week. From night owls everywhere rejoicing at McDonald’s elimination of the breakfast ban (Egg McMuffins all day long!) to the breakthrough Amazon Button launch, we’re certainly springing into forward-thinking. Will our homes fill with “razor,” “paper towel” and “baby wipes” instant reorder buttons? Only time will tell.
  • Days for Tomfoolery – We enjoyed a spring weather tease from Mother Nature on April 1, but that wasn’t the only thing that had us smiling. From the cuddly Google Panda (please can we have one!) to the stylish Target FannyBasket, we loved the April Fools Spoofs from brands who got into the spirit and showed off their ridiculous creativity.
  • Days for Contemplation – Two additional observances this week made us stop and think. With so many medical clients on our roster, its hard not to appreciate the evolution of medicine on National Doctors Day. And several days later our building burned blue, quite literally, as the Crain’s Communication Building lit up blue with other major Chicago Skyline staples for World Autism Awareness Day.
  • Show Me the #Shelfie – Most of our PR experts are secretly also total bookworms, so we love the campaign buzzing this week from First Books and Disney designed to raise money and provide books for needy kids. Our staff is already getting into sharing their #shelfie shots and showing off the books that taught them to love reading. The hardest part of course is picking just one book!
  • Social Sense & Sensibilities – We followed a few great social tips and tricks this week including an overview of the eight social media trends for 2015, a great reminder about delivering social campaign results to clients and a list of 11 top content creation tools every marketer needs.

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Tuesday, March 31, 2015

In the Mix…First Alert and the Chicago Bulls team up for Fire Safety

Recently, LCWA team members joined client First Alert, the Chicago Fire Department and the Chicago Bulls for a “Take Charge of Fire Safety” event at William H. Brown School of Technology on Chicago’s West Side. Students from kindergarten through middle school participated in a variety of fun and exciting fire safety activities, including an obstacle course, coloring a fire safety image, lessons on planning an escape route, and “stop drop and roll” and “get low” practices. They also enjoyed presentations by the Chicago Fire Department – in full uniform! – and much more. As a special surprise, current Bulls players Cameron Bairstow and E'Twaun Moore were there to encourage the students to practice fire safety, and Bulls mascot Benny the Bull had the crowd going wild the whole day. Plus, the Bulls posted a tweet and Instagram photo about the event, garnering more than 19,000 likes. The event was a major success, and LCWA was thrilled to lend a hand in First Alert’s ongoing efforts to help keep Chicago’s kids safer.

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Monday, March 30, 2015

In the Mix…Trex Highlights Top Trends for Outdoor Living

As we shed our winter coats and finally head into spring, do you know what’s hot – and what’s not – this outdoor living season? As outdoor living and entertaining become increasingly popular, nobody wants to be caught with a patio that’s passé – especially readers of design and style media.

That’s the idea behind our client Trex’s annual Outdoor Living Trend Forecast, which highlights the top trends that will be seen outside homes across the country this year. The Forecast is a great opportunity to showcase the latest Trex products, while also strengthening the company’s thought leadership position and legacy of innovation and expertise within the industry.

Already, editors have taken notice, with early pickup in both trade and consumer media. With 2015 being heralded as “the year decking gets its groove back*,” we expect the Forecast and the momentum it is generating to lay the groundwork for a successful decking season!


*Home Channel News, October 2014

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