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Friday, September 12, 2014

Favorite Finds

The week is ending on a chilly note in Chicago, but communications news has been heating up this week! Take a look at some of my favorite finds from the week.
  • DiGiorno Messes Up and Apologizes on Twitter – The scandal swirling around former Baltimore Ravens player Ray Rice has been unavoidable this week, and some brands have (unwisely) joined the conversation. DiGiorno’s misstep on Twitter taught two important lessons: ALWAYS research Twitter handles before joining conversations, and be upfront with apologies if you mess up.
  • Fighting Facebook’s Organic Reach Algorithm – Anyone who manages a Facebook page for our clients know that Facebook recently made it much harder for organic posts to reach fans. Check out these tips on how to succeed in the face of changing algorithms.
  • iPhone Release Surprises and Delights – This week, Apple trotted out the newest iteration of iPhone. The iPhone 6 is larger, thinner and boasts an amazing camera and features to make it easier for users to navigate between their apps. Check out all the details!
  • Revive Press Release Endings – It’s easy to get stuck in a release-writing rut, wrapping up releases with the standard “for more information, visit…” Use these tips to help craft strong endings to all of your press releases!


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Monday, September 8, 2014

In the Mix…Contigo profiled in the Chicago Tribune’s “Blue Sky Innovation” Series

A leading producer of travel mugs, water bottles and kids’ bottles, Contigo has a passion for engineering great products right here in Chicago. To share Contigo’s story of innovation and Chicago-roots, LCWA teamed up with the Chicago Tribune’s “Blue Sky Innovation” series, a new business section of the publication that reports on Chicago-area technology companies, ground-breaking products and services and innovative entrepreneurial best practices.  


The segment featured an interview with Contigo CEO Sami Elsaden, who discussed how they cultivate a culture that is always focused continuous, meaningful innovation – taking the best Contigo products and making them even better, as well as finding new solutions for common problems. Additionally, the segment featured shots of Contigo’s brand new office space and some entrepreneurial tips from Sami. Check out the coverage here.

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Friday, September 5, 2014

Favorite Finds



Twitter was the first to tell the world about many breaking stories this week and the trending hashtags alerted me to some of my favorite finds – enjoy!
  • PR Plan Musts – It’s planning season for many businesses right now and I found this list to be a good foundation for a strategic approach. 
  • Everyday Ethics – Although we live by this Public Relations Society of America code, it’s important to take a step back for Ethics Month this September and remember our professional values. Join the conversation at #PRSSAEthics.
  • Auto-Play Automatically Eats Data – As PR practitioners, we rely heavily on our phones for day to day work – so I was glad to learn that Facebook automatically enables videos to play automatically in the feed and by turning it off, data will be spared. Thanks Twitterverse! Our data bills thank you.
  • Success In and Out of the Office – Reader’s Digest shared 10 things that successful people do after work to create work/life balance and help make the most of each day.   
  • RIP Ms. Rivers – Yesterday tweets came in from all around the world to share in solace and gratitude for Joan Rivers and her legendary career. Talk about an influencer!  

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Friday, August 29, 2014

Favorite Finds

It’s the last week of summer, so to speak, and the news pipeline has been filled with summertime fun and a constant flow of social media and communications insights. Here are some of my favorite finds from the week. Happy Labor Day weekend!
  • Celebrating our National Parks – The White House helped spread word of the National Park Service’s 98th birthday via Twitter, reinforcing the importance of taking in America’s natural and historic wonders. Festivities included free entrance to all parks – a great way to cap the summer!
  • Free Speech in Social Media? – Debate over what constitutes free speech, good judgment and human decency continues, this time following an announcement by Twitter CEO related to recent tragedies in the Middle East.
  • Innovation Nation – Inc. Magazine has published some compelling news gleaned from its survey of 500 CEOs. Where do some top business leaders come up with their best thinking? How much revenue is from new product developments? Find out in these crisply designed, easy-to-read graphics. 
  • Instagram Time-Lapse Videos – Do people need one more reason to use Instagram? The company thought so and unveiled Hyperlapse, a new application for time-lapse videos.
  • Hello Kitty Shocker – So Hello Kitty is a girl named Kitty White and not an adorable Japanese feline cartoon character? Really? This reveal made mainstream news and got bloggers and others on the case. 

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Wednesday, August 27, 2014

In the Mix…Up in Arms

The “baddest pullers” in North America hit Chicago this week to compete in one of the country’s largest World Armwrestling League (WAL) tournaments and LCWA armed them with a major TV appearance to promote the event. 

The Fox Chicago morning show "Good Day Chicago" featured a live, 4-minute interview with three WAL champs, who discussed the surge of the underground sport in the U.S. and how one masters this gritty form of combat. A highlight of the gripping coverage: Anchor Corey McPherrin putting his elbow on the table to challenge 5-time national champ Devon Larratt. Who prevailed? See here.

Some 400 pros competed in the pit for $30,000 in prize money August 23 at Chicago’s Hard Rock Café.

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Friday, August 22, 2014

Favorite Finds

Here are some of my favorite finds from the past week!


  • It’s an Ice Bucket World in the Summer – The #IceBucketChallenge hit new highs this week with foreign friends, celebrities, CEO’s and even former presidents getting iced – and its watershed effect is currently washing new life in Facebook and helping define how this platform can make headlines in the future. 
  • What the Tweet – Sure you know all about RT, DM and #FF, but what about RLRT, OH and MT?  As Twitter continues to grow, it’s developing a whole new wave of Twitter-lingo from “Tweetstorm” and “Twitter Canoe” to the sly “subtweet” – all things the savvy social media expert needs to know!
  • Feeling Appy This week brought the announcement of several notable new apps to help you do everything you used to do in person with just your phone – including professional networking on the new Tinder-like Weave app and finding comfort and anonymous friendship with Kindly.
  • Social Refresher – All around the Chicagoland suburbs, kids are heading back to school. With this in mind, we embarked on a social media refresher course this week, uncovering handy tips on driving engagement with hashtags and building better blogger programs.

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Wednesday, August 20, 2014

In the Mix…Trex’s Winning Season

Call it a Trex trifecta. LCWA client Trex Company, the leading provider of wood-alternative decking and outdoor living products, has firmly secured its place as the category social leader after winning major awards from three of the country’s most prestigious communications associations. As previously discussed on this blog, the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA) and the Publicity Club of Chicago (PCC) each have recognized Trex with awards for outstanding social media channels and initiatives.

These awards reflect work done over the past few years, as the Trex social channels have become trusted resources for both consumers and professionals alike, offering inspiration and motivation through engaging content, images and sweepstakes that are attracting an increasing number of new fans like you every day. In the past year, “Likes” on the Trex Facebook page increased considerably, while its Pinterest page inspires homeowners to visit the Trex website to learn more about the products featured on Trex’s boards. In addition to Facebook and Pinterest, Trex’s robust presence on YouTube, Twitter, Instagram and Houzz also provides opportunities for users to interact with the brand.

The strength of these channels, combined with a growing community of fans and followers, has enabled Trex to secure and maintain the top social position within the industry. And, social media isn’t the only award-winning tool in Trex’s tool belt. LCWA assisted Trex with nominations, and eventual wins, in marketing and human resources awards as well. Trex was honored for its “Engineered Artistry” marketing campaign at the prestigious American Business Awards. This campaign included print and digital media buys, a complete website overhaul and a comprehensive public relations campaign. The company also was recognized as one of The Washington Post’s 2014 Top Workplaces. The newspaper’s feature described Trex’s leadership, compensation, training, workplace flexibility and diversity as company strengths.

There truly has never been a better time to “Like” Trex! If you don’t already, you can follow Trex on Facebook, Twitter (@Trex_Company), Pinterest (trexcompany), Houzz (trex-company-inc), YouTube (TheTrexCo) and Instagram (@TrexCompany).




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