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Friday, October 17, 2014

In the Mix...An Urgent Case for Urgent Care

In September, we were thrilled to welcome new client the Urgent Care Association of America to the LCWA family. And last week I had an opportunity to jump right in to the association’s Annual Fall Conference in Denver.

It is an exciting and important time in the urgent care industry, which has experienced recent rapid growth and continues to play an important role in today’s healthcare system. At UCAOA’s largest-ever Fall Conference, I was able to attend a variety of sessions and seminars about the issues facing the urgent care industry and meet with the Association’s leadership, including Board members and prominent urgent care owners, operators and staff from across the country.

During the conference, we coordinated our first media interviews for the organization as the Ebola threat became more and more serious in the U.S., starting with a local TV segment about how urgent care centers were preparing for the virus. With urgent care centers on the front lines of this healthcare issue, it made sense for the experts of the UCAOA to weigh in on this important topic.

The conference and the segment were an exciting start to our new relationship, and I look forward to sharing news of future media stories coordinated for the Urgent Care Association of America!

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Favorite Finds

There are a lot of questions – and some answers – in this week’s roundup of my favorite finds:
  • Is Your Page Performing? – This infographic from Quintly shows the average key performance statistics for Facebook pages of all sizes in September. How does your brand compare?
  • Turnip for What? – First Lady Michelle Obama used popular social platform Vine to reach young Americans as part of her "Let's Move" healthy living campaign. Check out her parody of “Turn Down for What” here
  • Are We Lovin’ It?McDonald’s launched its Our Food, Your Questions campaign, which is intended to answer consumers’ inquiries and concerns about its products. The chain is soliciting questions through the brand’s Twitter and Facebook accounts, claiming they’ll answer even the toughest or most controversial questions. Do we really want to know?
  • Clear Communication on Ebola – How we communicate during a crisis will influence how audiences respond. International best-selling author and marketing leader Seth Godin argues that education—clear, fact-based and actionable education—is the single most effective thing we can do during the early stages of a contagion.” 

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Friday, October 10, 2014

Favorite Finds

Here are my favorite reads from this week:
  • The future is…now? How do we truly define PR? Some question if the PRSA’s 2011 definition is still relevant as we barrel toward 2015.
  • Social media: It’s ladies night (and day and afternoon). With 55 percent more Facebook posts, 8 percent more Facebook friends and a 40 million person/month visitor lead over men on Twitter, women are tops in social media usage.
  • #BloodMoon. No, it’s not the name of your cousin’s garage band – the blood moon was a rare lunar eclipse early Wednesday morning that was huge on social and traditional media. Where were you for #BloodMoon?
  • I wanna get visual, visual. With visual content a necessity for social media success, use this infographic to succeed on Instagram!
  • More PR nightmares in Ferguson. In a brutally ironic twist, it was discovered that the man hired by the city of Ferguson to help improve its image had shot and killed a man a decade ago.

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Friday, October 3, 2014

Favorite Finds

We found some interesting headlines this week in the social media realm. Following are some of the stories and tips that caught our attention:
  • LinkedIn Goes to College: Three new college-finding tools from LinkedIn — Decision Boards, University Outcome Rankings and University Finder — focus on college-bound students who are deciding where to apply, what to study and people who might give them some useful advice on the way.
  • Holiday Social Media Spending: Research shows that 67 percent of marketers plan to increase their social media budgets this holiday season. Brands also appear to be sticking to proven social media platforms, with 92 percent of marketers saying they will spend the majority of their budget on Facebook.
  • Perry Leads the Pack: Katy Perry, who became the first person to reach 50 million followers in January, maintains her position as Twitter’s most-followed individual, with a nearly 2.5 million follower lead over second-placed (and former number one) Justin Bieber. President Barak Obama ranks third with 47 million followers.
  • Brand Storytelling: SocialBro provided seven vital social media delivery optimization strategies to ensure the story your brand is telling doesn’t get missed.
  • The Future of PR: According to Fast Company, the future of PR is creating a shareable experience and facilitating an ongoing conversation while remaining on the forefront of innovations in the communication arena. 

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Thursday, October 2, 2014

In the Mix…What’s on the 13th Floor?

Chicago, brace yourself for a new breed of terror! Award-winning 13th Floor Entertainment Group – the country’s largest professional haunted house production company – opened a new location in Melrose Park on September 26.  They’ve tapped LCWA to help ensure 2014 is a Halloween to remember at 13th Floor Chicago.

And, we’re off to a scary-good start, coordinating two TV segments that aired opening weekend!

WGN features reporter Amy Rutledge stopped by the haunted house the morning before opening to film an in-depth segment about the inspiration behind 13th Floor and to showcase the elaborate set design. That segment aired the same day on WGN Evening News and multiple times over the weekend on both WGN and CLTV.

In the afternoon, Telemundo entertainment reporter Maria Elena Ponticiello interviewed LCWA’s own Nicho Campos and took her Spanish-speaking audience on a terrifying walk through the house – which viewers got to experience on the Friday evening news.


If you’re brave enough, more information and tickets for 13th Floor Chicago are available on its website: www.13thfloorchicago.com. We’re coordinating media visits and social media promotions all month! 

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Tuesday, September 30, 2014

In the Mix…Showing off Trex in a Show Home

One of the ways we help to tell the story for some of our clients is to create in-person experiences where media, customers and other stakeholders can interact with the brand in a meaningful setting. Earlier this month in South Carolina, we did just that with our client Trex.  During a two-day open house, we assisted with tours throughout a newly-built “retreat” for Rob and Lydia Mondavi where they launched the Mondavi Home Collection. The home was built with Southern charm and sustainability in mind, and our client Trex fit right in. Trex had the opportunity to showcase its decking, railing, furniture and outdoor lighting in several parts of the home including two screened-in spaces, an outdoor deck, walkway and dock – all outfitted with high-performance, low-maintenance Trex products. Visitors were wowed by the beautiful product and the experience allowed Trex to communicate its story to many influencers throughout the event.  

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Friday, September 26, 2014

Favorite Finds

Here are my favorite finds from a busy internet this week:
  •  #FreeSimmons: More fun sports news. After sounding off against the NFL commissioner in a profanity-laced outburst during his own podcast, ESPN sportswriter Bill Simmons was suspended for three weeks – a week longer than Ray Rice’s original punishment (!). The public viewed this suspension as yet another major screw up in the sports world and #FreeSimmons was a top trending hashtag this week.
  • How “suite” it is. Popular social media managing site Hootsuite gathered another $60 million in venture funding. In the wide world of mostly useless startups, this one is gold (mainly because we at LCWA use it).
  • Black-what? Yep, Blackberry still exists. The newest model, BlackBerry Passport, is supposedly something that people will actually use somewhere. Is there still a line at the Apple store?
  • How to not do PR. As we know, the NFL did and mostly continues to do everything wrong in its multiple crisis PR situations. What a great teaching moment.
  • More is less for text. If we could use a graphic for this we would: it’s now super important for social media content to have a visual focus. Here’s how.

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