Thursday, June 30, 2016

LCWA Takes PRSA Skyline Awards

Earlier this month, members of the LCWA team gathered at the Chicago Cultural Center to receive more awards for our recent PR campaigns! Our teams were honored for work on behalf of clients Trex, Snow Joe and theAmerican Academy of Sleep Medicine at the Public Relations Society of America(PRSA) Chicago Skyline Awards. We enjoyed the chance mix and mingle with our friends and peers in the vibrant Chicago PR scene. It’s an exciting time to be in the world of communications, and we are more inspired than ever to keep creating great work on behalf of our clients.
Hannah, Ellyse, Lindsey, Alison, Matt, Hunter,
Kim, Shannon and Rebecca celebrate our victories!
Congrats to all of the winners!

Friday, June 24, 2016

Favorite Finds

This week’s Twitterverse featured several helpful tips and interesting marketing reports for PR practitioners. Here are some of my favorite finds:

  • Relationships Take Work! – A new Brand Relationship Index measurement by Edelman revealed an average consumer-brand relationship score of just 38 on a 100-point scale, based on a study of 13,000 consumers in 13 countries. The index shows marketers have a huge opportunity to build deeper relationships with consumers. 
  • Survey Says – Consumers favor magazine ads over video ads. A study from Nielsen Catalina Solutions reveals that -- when pitted against TV, digital display, video, mobile and cross-media campaigns – magazine ads delivered the highest return.
  • Content is King – Here are four steps to create content that consumers really want to read.
  • Internet or internet? – PR pros should be aware of several changes to this year’s AP Stylebook. One of the biggest – and most debated – changes to AP Stylebook’s 2016 edition is that the once-capitalized “Internet” is now lowercase.
  • Use Commas Correctly – A comma is a versatile punctuation mark, serving 10 basic functions. Check out these usage instructions courtesy of @PRDaily.


Tuesday, June 21, 2016

In the Mix…LCWA Waves the Flag for Corporate Compliance Client

A new LCWA client is The Red Flag Group, a global integrity and compliance risk firm that helps Fortune 2000 companies develop and maintain effective corporate governance and compliance programs. The Hong Kong-based firm applies a unique set of business intelligence applications to manage integrity and compliance risks.

Our task: Increase brand awareness for The Red Flag Group and enhance the company’s position as a leader and expert in the compliance services field. We also introduced media to The Red Flag Group’s chairman Scott Lane, offering Scott as a “go-to” source on key compliance issues.

Initial coverage included commentary from Scott on what banks can do to fight human trafficking on the high profile Risk & Compliance Journal blog published by The Wall Street Journal; a story on compliance lessons learned from the Volkswagen scandal on WardsAuto.com; and coverage for the launch of The Red Flag Group’s Compliance Interactive training software on the website of Corporate Compliance Insights


Friday, June 17, 2016

Favorite Finds

Happy Friday! Below are my favorite finds from this week.
  • Twitter Throwbacks – No longer will users have to rely on others in the Twitterverse to amplify their thoughts and opinions. Twitter now lets you retweet your own tweet because – let’s keep it real – it was that good.
  • Social Media Report – Social media has overtaken TV as a primary source of news among young people ages 18-24. A recent Reuters Institute survey reveals how social media is changing the way we access news.
  • Snapchat is Where It’s At – With the rising popularity of video, Snapchat is an emerging social platform, but businesses are slow to sign up. Business Insider offers insights into what brands are doing on this social platform.
  • Social Media Vigilantism – Following the Orlando tragedy, a hacker gained control of more than 200 accounts belonging to ISIS supporters, uploading rainbows and LGBT love. Twitter seemingly is relying on the hacker’s ability to unearth ISIS members so it can delete their account.

Monday, June 13, 2016

Four LCWA Campaigns Honored at Publicity Club of Chicago Golden Trumpet Awards

Brian, Ellyse, Hannah, Gary, Matt and Rebecca
celebrate PCC award victories
PR awards season kicked off this month with the Publicity Club of Chicago's GoldenTrumpet Awards, where we were honored for four 2015 public relations campaigns. The account teams celebrated at a dinner held at the Palmer House Hilton, along with the best and brightest in the Chicago public relations scene. Our teams are invested in the success of their programs, and these awards spotlight their creativity, tenacity and dedication.

LCWA’s four award-winning campaigns were:

  • The Snow Joe Hybrid Launch program, which won a Gold Trumpet in the Social Media category. This campaign launched a new snow blower to market with a buzz-building array of social events, including a series of sweepstakes, a live online product debut, influencer “unboxing” videos and more.
  • “Pinning Down Traffic for Trex.com won a Gold Trumpet in Online Content-Website for it's creativity in helping organic traffic move from inspirational content sharing to conversion activity on the brand's website, increasing visits and contributing to a successful year for the company.
  • The American Academy of Sleep Medicine (AASM) “7  and Up” campaign successfully educated consumers about the importance of sleeping seven or more hours each night in order to achieve optimal health. The program included national media interviews, blogger partnerships and a hashtag campaign for #youknowyouneedsleepwhen…. This program won a Silver Trumpet in the category of Marketing-Health.
  • The Onelink by First Alert Launch also won a Silver Trumpet in the category of Marketing-Consumer for its successful approach to introducing the new Onelink brand to tech media and influencers.
We are lucky to have long term clients who truly treat us like partners, and all of the awards were won due to great collaboration with our client teams.

Congratulations to all of the winners of this year’s PCC awards!


Friday, June 10, 2016

Favorite Finds

From viral sensations to new updates on some of the biggest social platforms, the web was full of interesting news this week. Here are some of my favorite finds from the past week:
  • Chewbacca Mom gets the last laugh – The internet sensation continued to steal the spotlight this week after it was revealed that she has received an estimated $420,000 in gifts as a result of her viral Facebook Live video and has reportedly started charging $20 for her autograph.
  • Publishers snap back - Snapchat got another update this week and this time, it’s focused on attracting brands and publishers. The update merges the app’s “Discover” and “Live Stories” features in hopes that people will view more content from publishers alongside user-generated content. This change comes after publishers complained that their paid content was only receiving a small portion of traffic from Snapchat’s 100 million users.
  • Gone (web)surfing – New data from the U.S. Bureau of Labor Statistic shows that there are now more Americans working for online publishers and broadcasters than for newspapers. The report also shows that employment at newspapers has fallen by nearly 60 percent since 1990.
  • Can you hear him now? – Sprint made a bold move earlier this week when they launched an ad campaign with their newest spokesperson – the beloved “Verizon Guy” who spent years asking America, “can you hear me now?”
  • Twitter Insiders – Twitter launched a new hub where brands and agencies can go to fill their research needs. Dubbed “Twitter Insiders,” the new network is comprised of 12,000 users who are available for brands to test creative ideas, gather honest input and uncover market insights. 

Friday, June 3, 2016

Favorite Finds

With Memorial Day kicking off the summer season and Chicago feeling the first of hopefully many warm days, here are my favorite finds from this week:
  • New rules from AP Stylebook – June 1 marked AP Stylebook updates, notably moving to lowercase internet and web. In addition to this change which has received a lot of discussion, there are about 250 new or updated terms or phrases, including “no
    rmcore” and “emoji.”
  • Instagram Updates – In response to the large amount of companies on the platform, Instagram announced it is giving businesses the opportunity to have a different type of profile on the platform.  Business profiles will roll out in the coming weeks and offer analytics tools that give brand managers a better sense of how well their posts are performing.
  • Gorilla Gone Global – After an incident at the Cincinnati Zoo over the weekend led to an employee shooting and killing a gorilla to save a 3-year-old boy who fell in an enclosure, parents went to social media to question the responsibility of the parents as well as the rights of Harambe, the 17-year-old gorilla who was shot. As this crisis continues to unfold, PR Daily provides insight into the crisis lifecycle.
  • Facebook Diversifies Emojis1,500 more emojis joined Facebook Messenger this week to better reflect gender and skin tones, and providing more options for the 900 million users. Facebook Messenger product manager explained this decision, “Emojis are one of the most important ways we communicate emotion to each other.”
  • Smiley is BackWal-Mart reintroduced Smiley this week after a 10-year hiatus. First introduced in 1990, Smiley is being considered an “old friend” and a “symbol of low prices.” Maybe this is a sign that in fact everything does become “cool again.”