Monday, July 6, 2015

In the Mix…Electrolux at Food Fete in New York

As part of our product roll out for the first line of Electrolux branded  countertop kitchen appliances in North America, LCWA and Electrolux staff met with more than 50 food journalists at the Food Fete media event in New York. The sleek and distinctive appliances of the Electrolux Masterpiece Collection – which feature a proprietary tilted design – were a hit with the media, who came in waves to see demos.

Prior to the event, our Chicago PR team arranged desk side meetings with editors at target publications to demonstrate the exciting products in person. The early results are promising – be on the lookout for the Electrolux Masterpiece Collection in media nationwide when sales begin this fall.

Thursday, July 2, 2015

Favorite Finds

It was a short week, but there was certainly no shortage of interesting stories around the web. Below are my favorite finds for the week.
  • J L Chevy released a media alert announcing the launch of their 2016 Cruze written entirely in the language of emojis. While they later distributed a more traditional release, the innovative announcement received mixed reactions.
  • He’s Fired – Donald Trump found himself of the receiving end of his trademark phrase this past week when both NBC and Macy’s severed ties with him after he made racially insensitive remarks. The Donald’s response? Throwing out more insults, of course.
  • Siri Gets Sassy – Siri showed some serious attitude when she was asked to solve "what's zero divided by zero," but the sass didn’t stop there. It was discovered that Siri also provides blunt answers to six other questions.
  • In Other Apple News… – Although some are suggesting that Apple’s new music streaming service could make Spotify obsolete within a year, several people are still hesitant to jump on board. Intrigued? Here are 6 tips for mastering the new service.
  • Social Updates – Facebook mimicked Snapchat, and added the option to add text and filters to mobile image uploads, while Snapchat added its own long awaited feature: you no longer have to press and hold on your screen to watch your friend’s annoying 120-second story. #ThankGoodness
  • Get the Pepto Bismol Ready – Americans will eat an estimated 155 million hot dogs on the Fourth – more than enough to stretch from Washington D.C. to Los Angeles five times. 

Monday, June 29, 2015

In the Mix…Contigo Takes on the NYC Inspired Home Event

The IHA “Inspired Home” summer media event took place on Thursday, June 11, at the Metropolitan West, an open and chic event space in the Clinton neighborhood just outside of Midtown – and LCWA client Contigo was on the scene, ready to help editors create inspired commutes for busy families on the go. 

Contigo showed off a range of products from spill-proof kids cups and innovative water bottles to the latest design in its popular AUTOSEAL collection, America’s best-selling line of travel mug. Over the course of just a few hours, Contigo met with more than 20 media contacts to elevate brand awareness with top-tier influencers and generate buzz for upcoming gift guide stories. We had a great time showing off Contigo’s continuous innovation to NYC’s top influencers and we look forward to several great fall stories as a result!

Friday, June 26, 2015

In the Mix…Sleep Dentists Take on the Emerald City

Sound sleep is of the utmost importance to our client AADSM – the only non-profit national professional society dedicated exclusively to the practice of dental sleep medicine. This month, the organization gathered its members around the Puget Sound in scenic Seattle to discuss the latest research, clinical guidelines and tools involved in administering oral appliance therapy to patients. 

LCWA participated in the meeting as well, updating members on our campaign to raise awareness of oral appliance therapy nationwide and also holding a course on social media for dentists interested in growing their online networks. The meeting was a great success, attracting a full third of the membership – a record-setting number of attendees for an AADSM Annual Meeting. 

It was our pleasure to be involved this year and we look forward to spreading the findings from a host of award winning research abstracts presented at the meeting to trade and consumer audiences this summer!

Favorite Finds

Despite the inclement weather Chicago is having, summer perhaps is starting to find its way just in time for the end of June! Here are my favorite finds this week:
  • Instagram Update – The latest improvement includes updates on the Explore page, featuring curated sets of photos based on individual tops as well as dedicated pages for trending topics and places. Check out PR News’ recommendations for how to use Instagram hashtags in brand campaigns.
  • It’s a Match! – OkCupid, and Tinder have gotten together and decided they all want the same thing – to be one big happy family. As of later this year they will be listed on the public stock exchange as “The Match Group,” formerly acknowledging that the online dating industry is stronger than ever.
  • Wiki News – This week The New York Times reported that Sunshine Sachs—an agency specializing in celebrity PR and crisis communications—paid editors to alter clients’ Wikipedia pages – violating Wikipedia’s terms of service. The clients included Campbell, Mia Farrow and Sarah Brightman. PR News puts out the question about the effect this has on our industry.
  • Remember Clippy? – The Microsoft Office character which was so familiar to many – and greatly despised – might not have made it if Microsoft had listened to focus groups. The documentary Code: Debugging the Gender Gap uncovers how the women addressed Clippy’s overall “creepiness,” which was ignored back in 1996, as well as other diversity issues in the tech industry.
  • Google Cars Hit the Road – The Google Self-Driving Cars are now on the roads in California driving at a “neighborhood-safe” 25 mph. Google is even taking advantage of this to receive some feedback from other drivers on their website where you can learn more about these cute cars!
  • Poop Poop Platter? – Disney is gaining attention for their newest treat that you can buy when visiting the Animal Kingdom – chocolaty treats shaped like animal dung. It currently comes in four different species: giraffe, elephant, hippo and tamarin.

Tuesday, June 23, 2015

In the Mix...UCAOA Tweets to Help Patients be #UrgentCareAware

As part of the Urgent Care Association of America’s (UCAOA) first National Urgent Care Awareness Month, we recently conducted a Twitter chat in partnership with popular mom/lifestyle blog Shibley Smiles. In addition to the lively discussion about when urgent care is appropriate and tips for finding the closest urgent care center (!), many participants tweeted their personal stories about their great experiences using urgent care. The chat informed participants about this affordable and convenient healthcare option for immediate but non-life threatening medical events, and generated more than 25 million Timeline deliveries and reached more than 630,000 Twitter users! We were thrilled to be a part of such a successful Twitter chat – and to help patients across the country be more #UrgentCareAware!  

Friday, June 19, 2015

Favorite Finds

From big weather to an even bigger victory, LCWA’s Chicago office was in the center of the action this week. As we head into the weekend, check out my favorite finds below!
  • Wild Weather: Strong storms caused widespread flooding and prompted tornado warnings across the Chicago area Monday, making for a soggy commute for many LCWAers.
  • Rise to Glory: #WeGotTheCup! More than 2 million Blackhawks fans celebrated the Stanley Cup’s return to Chicago this week. captured some great moments from Thursday’s parade and rally downtown.
  • Fall from Grace: NBC officially removed Brian Williams as anchor of its nightly news following its investigation into false claims the star anchor made on air. While he heads to MSNBC to report on breaking news (at a lower salary), Lester Holt takes the reins of NBC Nightly News – becoming the first solo African American anchor of a weekday evening newscast.
  • “Like it” or Not: Social media users can enjoy Facebook content without necessarily “liking” it. To account for these interactions, Facebook is developing a new algorithm that considers how long a user lingers on a post before scrolling on as an indication of their enjoyment.