Wednesday, February 22, 2017

Trex Drives Brand Loyalty and Inspiration With #MyTrexDeck Sweepstakes

As the saying goes, a satisfied customers is the best business strategy. With that in mind, LCWA recently worked with Trex to harness the power of its happy deck owners through the #MyTrexDeck sweepstakes. This multi-channel social promotion served two main purposes – to encourage warranty registrations among Trex deck owners and to leverage them as brand ambassadors.

The promotion started with an Instagram contest that required Trex deck owners to register their Trex warranty and upload a photo of their deck using the hashtag #MyTrexDeck for the chance to win $2,000 in Trex accessories, including Trex Outdoor Lighting and Trex Outdoor Furniture, to enhance their Trex deck. Five entrants were selected as finalists to move on to a Facebook voting sweepstakes where a winner would be chosen by Trex fans.

To encourage voting participation, we offered Facebook fans the chance to win $5
00 worth of Trex Outdoor Lighting and Trex Outdoor Furniture. This incentive successfully helped to drive more than 1,100 votes on the finalists’ photos.

In addition to driving warranty registrations, this promotion nurtured brand loyalty among existing Trex deck owners by celebrating their Trex projects. Simultaneously, sharing those projects with the brand’s sizeable Facebook community provided ideas and inspiration for future customers.

Friday, February 17, 2017

Favorite Finds

What a week! From Valentine’s Day and Singles Awareness Day (S.A.D.), to sweet treats, business chatter and so much more, I sifted … Here are some of my favorite finds from the week.

  • What is a pangolin? – Google’s Valentine’s Day doodles helped promote awareness of this endangered species, which happens to be the world’s only scaly mammal.
  • Dulce de leche?! Yum! – I had no idea Johnny Rockets made a treat with this delicious concoction! But time is almost up. Does it taste as good as it looks?
  • Down to Business – Trendkite is offering a free guide called “Everything a PR Pro Needs to Know about Google Analytics.” You can download your free copy here.
  • Love the Crossword – The New York Times crossword is 75 years old! Various celebrities and other well-known figures developed special puzzles to mark the occasion.
  • Kitchen Redo for $200?? – I’m in a real2estate mindset and am in awe of this $200 kitchen makeover posted by Apartment Therapy.
If you paint your cabinets, reward yourself with a nice milkshake. Have a great weekend! 

Friday, February 10, 2017

Favorite Finds

Following a week of headlines dominated by “fake news” and football, this week was all about girl power!

  • Madame Secretary – Despite your political leanings, there’s no question that Betsy DeVos was a major newsmaker this week. In a historic tie-breaking vote, Vice President Mike Pence confirmed DeVos as the country’s new Education Secretary. The Washington Post captured these reactions – pro, con and otherwise.
  • Uptown Girl – At age 63, Christie Brinkley can still make a splash at the beach! The model returned to the Sports Illustrated Swimsuit Issue in a photo shoot with her daughters, Alexa Ray Joel and Sailor Brinkley Cook. Brinkley has graced the Swimsuit Issue cover three times and has appeared in the magazine eight times overall. The 2017 Swimsuit Issue comes out on newsstands next week. In the meantime, you can check out more shots of Brinkley and family here.
  •  Facebook Femme Fatale – Senator Elizabeth Warren is not someone who agrees to be shut down and put in a corner. After being silenced by Senate Majority Leader Mitch McConnell and the rest of Senate Republicans for impugning a fellow senator's character, Warren took to Facebook Live to finish her remarks.
  • Gone Girls – The organizers of the Women's March are planning an encore. Just more than two weeks after organizing a massive march on Washington, D.C. that generated solidarity marches around the world, a tweet on the Women's March Twitter account (@womensmarch) announced an upcoming “general strike.” While the details are not yet clear, the tweet alluded to “a day without women.”
  • Natural Woman Apparently, iconic soul singer Aretha Franklin “knew you were waiting.” The 74-year-old Queen of Soul announced that she is releasing one last album this year before retiring. Her final record, due out in September, will be recorded in Detroit and “entirely composed of originals.” R-E-S-P-E-C-T!

Friday, January 13, 2017

Favorite Finds

The New Year is in full swing, and despite the onslaught of political information and opinions dominating the newsfeeds, we managed to find some interesting non-politics-related info worth noting.
  • Try to explain this in 140 characters or less: Twitter announced that it is shutting down its Dashboard app, which was released just six months ago. Dashboard was designed to help businesses make the most of their Twitter presence without having to refer to third-party options. While viewed as handy by industry users, clearly it did not meet Twitter’s expectations; the company continues to confuse users and investors alike with its program development strategy.
  • Just “Give” It: 2016 was a yuuuuge year for…giving to charity? Yep, according to a recent report on publicly announced giving there were twelve donations given by wealthy donors that surpassed $100 million, plus another six that totaled $100 million exactly. At the top of the list included Nike cofounder Phil Knight, who gave $500 million to his alma matter, the University of Oregon. Hopefully none of that money was spent on additional football uniform designs.
  • A new national holiday? Whether or not you sold all your possessions for tickets to see Hamilton in 2016, we all wished the most unlikely pop culture icon of all time a happy birthday. Alexander Hamilton was born on January, 1757 (maybe)…before Twitter even existed! Grab a slice of cake and learn some fun facts that may or may not have been included in the mix tape. 
  • A PR stunt the whole family can enjoy! To entice sportswriters to vote Philadelphia 76ers center Joel Embiid for the All Star Game, Sixers PR sent media an ingredient kit to make their own Shirley Temples - the favorite drink of the budding NBA superstar - who reportedly needed an intervention from the team nutritionist to curb his habit. Things could be worse.
  • Forbes released its 2017 “30 Under 30” list and…hey, why am I not on here?!? Must be fake news.

Saturday, January 7, 2017

Favorite Finds

Now that we are a few weeks into the new year, you may have thought all of the year end wrap-up type lists were over. Not yet. This week we are getting nostalgic: 
  • The Obamas’ last week in the White House- This week we close yet another
    chapter of our nation’s history, as the Obamas pack up their things. In the thankful and silly tone she does best, Ellen DeGeneres shared this video looking back over the last eight years.
  • The past year in pop culture- Speaking of Ellen, the People’s Choice Awards were broadcast this past week where the fans voted on their favorite movies, TV, and pop culture moments of the past year. Ellen took home 3 awards (Daytime TV Host, Favorite Comedic Collaboration and Favorite Animated Movie Voice for Finding Dory) giving her 20 over her lifetime, the most in history for these awards. That is quite the accolade, but may not beat the Medal of Freedom she was awarded this year as well…
  • Tunes from 2007- Let’s look back at pop culture further than the last year—back 10 years! Buzzfeed posted a list of songs turning 10 in 2017. It may be rainy in Chicago this week, but we can stay dry under our umberella-ella-ella-ay-ay-ay.
  • Looking back on the world of Pixar- Feeling nostalgic yet? Let’s take it back even further to when Pixar released Toy Story back in 1995. The Grand Unified Theory of Pixar Movies has been around for many years, in which eagle-eyed Pixar fans noticed easter eggs connecting Pixar movies together. This theory combining all Pixar films was popular, but never confirmed…until now.
  • Born in 1922 – Some people may start feeling old after looking at these articles, but you know who is feeling as young as ever? Betty White! The golden girl turned 95 this past week and is still shining like a star.

Friday, January 6, 2017

Favorite Finds

As 2016 became 2017, it was a time for reflection, wrap-ups, changes and predictions for the new year.
  • When the chili is too spicy…Wendy’s is getting reactions both hot as a patty fresh off the grill and cold as a frosty to its new Twitter “attitude,” as it appears to have given its social media team carte blanche to tweet whatever they want – likely to appeal to a new audience who appreciate the sass and edginess of accounts like DiGiorno and Old Spice. But recent activity poses the question: how much freedom is too much for a corporate Twitter account?
  • Sound of silence: Facebook, which launched auto-play (and auto-muted) video at the end of 2013, has now launched an automatic video subtitle captioning tool. Powered by voice recognition software, it takes the hassle out of transcription while making it easy to edit the subtitles it suggests.
  • Personal foul; unnecessary PR roughness? During the second half of the Eagle's recent 17-13 win over the Dallas Cowboys, Eagles staffers ejected a Philadelphia Inquirer beat writer from the press box and the stadium after he and an Eagles media relations rep argued over how loudly other reporters were talking in the press box. The question of which party crossed the line is under further review.
  • Trends for the trending: Impress your coworkers, boss, family, friends and strangers by capitalizing on these branding trends for 2017. This article is NOT fake news.

Friday, December 23, 2016

Favorite Finds

This week on Twitter, the social media behemoth, Facebook, made headlines and hashtags nearly every day. Here are my favorite #Facebook finds:
  •  Radio Rises Again – Social media won’t kill the radio star. Facebook plans to introduce live broadcast streams in 2017. Once fully launched, any user can set up their own radio station on the platform, with access to a potential audience of 1.75 billion people.
  •  The Fake News Fix – The German government doesn’t think Facebook’s anti-fake news tools are enough. Amid fears that viral fake news stories could affect the country’s 2017 national elections, the government is planning a bill that will fine Facebook 500,000 euros ($522,000) per fake news post!
  •  Social Celebs – According to Vanity Fair, 2016 was the year that social media replaced celebrity public relations. In today’s cultural landscape, social platforms have become more valuable than tabloids and television. But, the author warns, not having a PR pro can be dangerous territory – causing celebs to lose control of a situation, which can outweigh what they gained in authenticity.
  •  Zuckerberg’s Acting Debut – Having revealed how he built his AI assistant, dubbed “Jarvis,” Mark Zuckerberg has now shared a video showcasing the virtual assistant in action. While Zuckerberg won’t be winning any Oscars, the video is pretty funny – and features Morgan Freeman as Jarvis!
  •  Facebook Live Tools – In accordance with the biggest social media trend in 2016, Facebook has released a set of new features to help manage its live video streaming. Venture Beat shares how celebrities and social media teams can better collaborate, edit and manage Facebook Live shares.