does trade shows better than Chicago, and when an industry giant comes to town,
the LCWA team has the home court advantage. Media relationships still matter, and our relationships paid off at the 2014 International Home + Housewares Show
at McCormick Place in March. The Housewares show was a great opportunity to showcase
our client Contigo, a leading producer of innovative travel mugs and water
bottles. LCWA’s behind-the-scenes
efforts to get the most out of our home town advantage included pre-show pitching
to local media, culminating with interviews with more than 48 outlets during the show. Top local visitors included a reporter from the Chicago Tribune and a Contigo spotlight by Vince Gerasole of the CBS 2 Chicago “Morning News” show live from the floor. We look forward to seeing more coverage of Contigo's new products introduced throughout the year!
Labels: Client Work, Home Products, PR